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MKT-315 Midterm Questions And Answers 2023
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MKT-315 Midterm Questions And Answers 2023
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MKT-315 Midterm Questions AndAnswers 2023
In the product life cycle, the stage often involves a high-level of promotional
effort:
Growth
Maturity
Preproduct introduction
Introduction - -Introduction Stage
-When a telemarketer calls to sell a consumer life insurance, the last
question asked is what category the person's household income falls into
(less than $50,000 to $99,000; and $100,000 and over). When the
telemarketer asks about household income, this indicates the firm is using
which type of consumer variable to segment its market?
Usage
Buying situation
Demographic
Behavior - -demographic
-Intangible offerings or actions of value a purchaser receives in a transaction
are referred to as:
Ideas
Widgets
Goods
Services - -Services
-When few sellers control most of the sales, it is:
Oligopoly
Monopolistic
Monopoly
Pure competition - -Oligopoly
-Pending federal legislation will require all online retailers to collect state
sales taxes from customers. This would affect online sellers such as Virtual
Vineyards, which now only collects state sales taxes from customers who
reside in California--its home state. This pending legislation would be an
example of which environmental force?
Regulatory
, Social
Economic
Technological - -Regulatory
-The people who use the products and services purchased for a household
are called:
Household prospects
Ultimate consumers
Organizational buyers
Target market - -Ultimate consumers
-In the "maturity stage of the product life cycle," cost per customer is:
High
Average
Moderate
Low - -Low
-Reference groups refer to:
Those buyers who, through the size of their purchases, affect where
marketing dollars will be spent.
The relatively permanent, homogeneous divisions in a society that consists
of people who share similar values, interests, and behaviors.
People to whom an individual looks as a basis for self-appraisal or as a
source of personal standards.
Individuals who exert direct or indirect social influence over others. - -
Individuals who exert direct or indirect social influence over others
-Secondary Data are:
The facts and figures that have already been recorded before the project at
hand.
The facts and figures obtained by asking people questions through the use of
information technology.
The facts and figures obtained by watching people mechanically rather than
in person.
The facts and figures that are newly collected for the project at hand. - -
facts and figures that have already been recorded before the project at hand
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