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unit 33 d1
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Essay of 4 pages for the course Unit 33 - The Impact of Communications Technology on Business at PEARSON (achieved)
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UNIT 33D1 -Evaluate how successful a selected business organisation has been in
preparing for the growing of e-business.
Introduction
In this assignment I will be evaluating how successful a selected business has been
when preparing for the growth of e-business.
ASOS
ASOS is the UK's largest online-only fashion and beauty store, attracting over one
million visitors a week. Its name stands for ‘As Seen On Screen' and it was chosen
to show the brand's intention, to supply the public with outfits similar to the styles of
celebrities. ASOS offer around 35,000 new products a season with around 1,500
new products a week.
1) How e-business has benefited the business in achieving this type of
success.
24/7 Presence
One of the biggest advantages of ASOS having their business online it enables them
to meet the needs and satisfy their customers more effectively as customers are able
to access the site and ASOS online store 24/7 which is efficient and meets the needs
and continence of customers. The website can provide all the information that
customers need can see the latest product been offered; it also saves people travel
cost they can do shopping anytime with even thinking about day and night. They also
have an app where customers can not only access form their computers but
smartphones when on the go giving anyone to access it at any time anywhere.
Less Cost Effective
ASOS's headquarters are in Camden Town, at Greater London House. As of 2013,
their main fulfilment centre is in Barnsley, South Yorkshire, where they employ 3,000
workers. By ASOS only operating on the internet it is lest cost effective than it would
be if they were to have physical stores as they would have to pay for the building
expenses, tax etc. ASOS only has 3,000 employees currently working for them and
has websites targeting the UK, Australia, USA, France, Germany, Spain, Russia,
Italy and China. It also ships to over 140 countries from fulfilment centres in the UK,
US, Europe and China.
Communication
It allows ASOS to communicate with their customers in a variety of ways in order to
produce a business to customer relationship by using e-business such as using their
online Blogs, this attracts customers who have pros or cons about ASOS to be able
to express their views and on which ASOS are able to access and improve on
services that customers are unsatisfied with, and also by ASOS showing customers
that they are listening to them by replying back to customer suggestions and
feedbacks and making these changes then customers feel as though ASOS actually
1
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