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COM3703 ASSIGNMENT 1 SEMESTER 2 2023
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COM3703 ASSIGNMENT 1 SEMESTER 2 2023
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2023STUDENT NO:
SEMESTER 2
COM3703
ASSIGNMNET NO 1
, Media Studies: Media content and media audiences
COM3703
ASSIGNMENT NO 1
1
In this assignment, I will discuss and explore four themes or study units that have been covered. These
themes include: Communication: The different forms of communication, including verbal, non-verbal,
and written communication, and how they impact interpersonal relationships and overall business
success. Leadership and Management: The role of leaders and managers in organizations, their
responsibilities, and the skills and qualities required to effectively lead and manage teams.
Organizational Culture and Change: The importance of organizational culture in shaping employee
behavior and performance, and how organizations can manage change effectively to adapt to the
dynamic business environment. Diversity and Inclusion: Recognizing the significance of diversity and
inclusion in the workplace and understanding how organizations can foster an inclusive environment
to leverage the benefits of diverse perspectives and experiences. Within these themes, I will address
specific topics and answer questions such. In the Communication theme, I will discuss the impact of
effective communication on interpersonal relationships and provide examples of how different forms
of communication can be utilized in business settings.
2. Under the Leadership and Management theme, I will examine the role of leaders and managers in
driving organizational success and discuss essential skills and qualities required for effective
leadership and management.
2 MEDIA, LANGUAGE AND DISCOURSE (20) As a Media Studies student, the
editor of a local newspaper has appointed you as an intern news reporter.
You are requested to report on a service delivery protest that is taking place
in your community. Use the knowledge you have gained from studying
media, language and discourse to do the reporting.
2.1 The discursive practice of journalism refers to the way in which news is constructed and
presented in the media. It encompasses the use of language, framing techniques, and the overall
structure of news stories. Journalists often play a crucial role in shaping public opinion through their
choice of words and the way they present information.
In the case of this story, the discursive practice of journalism would involve reporting on the event in
a neutral and objective manner. Journalists would need to gather all relevant information, present
different perspectives, and avoid any biases or prejudices.
2.2 There are several reasons why this story is newsworthy. Firstly, it involves a significant event that
affects a large number of people. The impact of this event on the community would make it
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