This is a comprehensive 1000-word marketing plan for an AI-powered mobile app called WriteAI. It provides an executive summary highlighting the market gap identified for such an app to aid content creators. Detailed market research and analysis are presented covering target customer segments, value...
MIDDLESEX UNIVERSITY LONDON
MARKETING THEORY AND
PRACTICE 2022-23
AN ANALYSIS OF AN APPLICATION
CALLED WRITER AI
MARKETING MODEL ANALYSIS
REPORT
19/06/2023
, Table of Contents
1. EXECUTIVE SUMMARY
2. INTRODUCTION
3. MARKET ANALYSIS
4. GAP IDENTIFICATION
5. PRODUCT DESCRIPTION
6. PRODUCT OVERVIEW
7. KEY FEATURES AND FUNCTIONALTY
8. UNIQUE SELLING POINTS
9. TARGET MARKET
10. CONSUMER PROFILE
11. MARKET SEGMENTATION
12. MARKETING SALES AND STARTERGY
13. PRODUCT POSITIONING
14. PROMOTION AND ADVERTISING
15. SALES
2.0
2.1 . COST ANALYSIS
2.2. REVENUE FORCAST
2.3 RETURN ON INVESTMENT
CONCLUSION
1.EXECUTIVE SUMMARY
Market research is a vital ingredient in the recipe for any successful business, for it
enables one to pinpoint gaps in the market and devise products that cater to the
needs of consumers. Our present undertaking involves an exhaustive market
research, wherein we will endeavor to identify a void in the market and create a
product that fills this gap. Based on our extensive market research, we have deduced
that there exists a gap in the market for an AI-powered writing assistant that can lend
aid to content creators and copywriters by producing top-notch content swiftly and
proficiently. Our proposed product, WriteAI, endeavors to meet this need. This
application will provide users with AI-generated content encompassing blog posts,
landing pages, Google Ads, Facebook ads, product descriptions, and more. WriteAI
has the potential to be a prosperous product as it fulfills a gap in the market and
renders a valuable service to content creators and copywriters.
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