Consumer studies matric ieb summarised clothing notes containing fashion terms, the fashion cycle, factors influencing trends, appearance in the world of work, socio-psychological factors, wardrobe planning and clothing issues
fashion terminology
FASHION
Is a style of clothing that a specific group of people,
accepts and wears in a specific place, at a specific time.
Fashion is shown to consumers through advertising,
music videos and films.
FASHION STYLE
Are differences or additions whereby similar products are distinguished from one another.
It is usually lines that serve to distinguish one form from another.
SILHOUETTE
The shape of a clothing style shown by it’s outer
lines
There are three basic silhouettes:
1. Cylinder
2. Triangle
3. Bell
FASHION TREND
Fashion always follows a trend
General direction that fashion style takes
CONTEMPORARY FASHION OR STANDARD FASHION
Currently accepted and worn
Mass produced and then sold at chain stores
Remain in fashion for 2 – 3 years
HAUTE COUTURE OR HIGH FASHION
A French term that literally means fine sewing
Sold by major fashion houses
New, unique and exclusive styles
High prices – very rich and fashion leaders
Will only be successful if they are accepted by the
fashion leaders
,FASHION FADS
A fashion with a sudden burst of popularity
Items with a great appeal for a short period of time
Usually only lasts one season
It is usually a poor design or too extreme
CLASSIC STYLE AND TIMELESS FASHION
Satisfies a basic need and continues to be in fashion
over an extended period of time
Good investment
Always considered elegant and usually good quality
Denim jeans, black trousers, little black dress,
button down shirts, suits and cardigans
FASHION REVIVAL AND RETROSPECTIVE FASHION
Designed by looking at a previous era
Imitate styles from previous era, just given a new look
Reinterpretation of a previous fashion with a modern slant
Never exactly the same
Sometimes only the silhouette or sleeve shape
Adapted to suit the needs of the current era
There is a revival in wearing antique or vintage garments
Some people to this to be environmentally friendly
INFLUENCES DETERMINING CONTEMPORARY FASHION
After the industrial revolution all people could afford to dress
fashionably.
Today the main influences on fashion are:
1. International fashion shows: introduce new fashion in summer and winter
2. Celebrities: the population follows celebrities and royals
3. Inspiration from fashion of previous eras: clothing styles are adapted
from previous eras
, THE FASHION CYCLE
A PERIOD OF TIME OR LIFE SPAN DURING WHICH THE FASHION EXISTS,
MOVING THROUGH THE FIVE STAGES FROM INTRODUCTION THROUGH
OBSOLESCENCE
WHEN A CUSTOMER PURCHASES AND WEARS A STYLE, THAT STYLE IS CONSIDERED ACCEPTED
THE ACCEPTANCE LEADS TO THE STYLE BECOMING A FASHION
FASHION DOES NOT ALWAYS SURVIVE FROM YEAR TO YEAR
STAGES OF THE FASHION CYCLE
Fashion moves through different stages during its cycle of existence
Not only design but special features also go through a cycle, such as colour, texture and fabric
RISE STAGE
Manufacturers that copy designer's clothes will reproduce the styles as apparel that costs less by
using less expensive fabrics or minimal detail
In the initial incline, fashions are accepted by more people because they can afford them
Mass production reduces the price of fashion, and more sales result
PEAK STAGE
Top of the hill
Fashion is at its most popular and accepted stage
Mass production, but prices are not necessarily low, prices vary at this stage
It can survive longer if the fashion becomes a classic
Updating or adding new details of design, colour or texture to the look can keep it in the peak stage
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