An excellent, detailed piece of work which meets the criteria for P1 - Unit 34 Website Design Strategy. BTEC Level 3 Business. P1 -
Describe how three contrasting organisations use their websites for business purposes.
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Unit 34 - Website Design Strategy
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Conor Cunningham P1
Introduction
This report will describe how three contrasting organisations use their website for business
purposes. The three organisations which will be studied are Tesco, Newry Mourne and
Down District Council and Oxfam.
Findings
There are many different types of organisations which all have their own purposes and
objectives to which they strive to achieve. Two different types of businesses include;
Commercial – These types of businesses buy and sell to make a profit.They include
organisations such as Tesco, Next and BMW.
Non-commercial – These types of businesses’ main function is not to buy or sell to
make a profit. They include organisations such as local governments, national
governments and charities.
Commercial organisation selling over the web – Tesco
Different commercial relationships depend on the type of organisation. Commercial
organisations may be business to consumer (B2C) or business to business (B2B). Business to
consumer offer to sell products or provide a service to private consumers rather than other
businesses. For example, Tesco is a business to consumer organisation as customers visit
their website and stores every day to buy their products and services.
Business to business organisations are organisations which buy from and sell to other
businesses. This includes buying raw materials and component parts, items to sell on such
as retail suppliers and services such as accounting, banking and insurance. It is reported that
business to business is bigger than business to consumer in the business world.
Tesco aim to generate revenue for sales and they use their website to fulfil this purpose.
They do this directly online, on-line sales with physical delivery as well as click and collect.
Different businesses such as Tesco have now established a significant online presence and
their website has different purposes. These include to generate revenue through sales. This
is done through;
Direct on-line sales. Tesco can directly sell to the consumer, therefore bypassing
expensive intermediaries such as wholesalers who seek to also make their own
profit. Examples of Tesco directly selling on-line include the sales of groceries,
insurance and clothing.
On-line sales with physical delivery. Tesco secure a large amount of their sales
online. However, these products are not received immediately and so Tesco
physically deliver them within an agreed time-frame. This shows how Tesco makes
up huge proportions of their sales just by have an online presence. This is known as
transactions and delivery via online communication.
,Conor Cunningham P1
Click and collect. Another option which Tesco offer online is their click and collect
service. This allows customers to visit the Tesco website, choose their goods and
they collect them in-store. However, because they made use of the Tesco website,
the goods are ready for collection in-store and are often bagged by a Tesco
employee on arrival. Click and collect inolves transactions with separate, arranged
collection.
A pre-sales model is excellent in helping to attract customers to a business which can help
them grow their customer base and subsequent sales as a result of this. Tesco use the pre-
sales model to help grab sales. Pre-sales business can make excellent use of the website to
provide detailed information to customers. Tesco’s website does this by offering services
such as brochures and on-line catalogues, email campaigning, extra information on helping
the customer to choose products, offers available, terms and conditions, product categories,
price comparison, recommending complimentary products, store locators, site map, delivery
options, offers and promotions and having links to other social media such as Facebook,
Twitter, Pinterest, Instagram and YouTube. Below demonstrates how Tesco does this through
their online website.
Site map Terms and
conditions
Store locator
Offers
, Conor Cunningham P1
A post-sales model is a business model which uses the website to obtain feedback after the
purchase of a product or service. Tesco use a post-sales model in many different ways which
include automated customer support services such as a returns policy, product recall,
technical information such as FAQ, a contact us page, reviews, the ability to add favourites
and reviewing your account and points collected. Software applications are now available to
manage the entire relationship with the customer such as automated emails. Below shows
how Tesco effectively use the after-sales model through their website.
Help and FAQs Terms and conditions Product recall
Commercial business websites also have pages on their website which are not related to
sales. Tesco have pages on their website which do not necessarily relate to sales, but
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