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Samenvatting Business Fundamentals SEM2 1BBM
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Samenvatting van het vak Business Fundamentals tijdens het 1ste semester in 1ste jaar Bedrijfsmanagement - Business&Management. Gemaakt in het schooljaar .
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InhoudsopgaveHoofdstuk 1 : Het Business Model Canvas.................................................................................3
1. Business..................................................................................................................................3
2. Business Model.......................................................................................................................3
3. Business Model Canvas..........................................................................................................3
Hoofdstuk 2 : Value proposition canvas....................................................................................6
1. Value proposition canvas.......................................................................................................6
2. Elementen die bijdragen tot waardecreatie..........................................................................8
Hoofdstuk 3 : Businessmodellen................................................................................................8
1. Businessmodel-patronen.......................................................................................................8
2. Functie van een businessmodel.............................................................................................9
3. Verschillende businessmodellen..........................................................................................10
Hoofdstuk 4 : De strategische context van de onderneming..................................................14
1. Visie, missie en waarden......................................................................................................14
2. Strategie...............................................................................................................................15
Hoofdstuk 5 : Structuur en organisatie....................................................................................21
1. Business process management............................................................................................21
2. Organisatiestructuren..........................................................................................................21
3. Motivatietheorieën..............................................................................................................23
4. Managementstijlen..............................................................................................................25
5. Cultuur en leiderschap.........................................................................................................26
6. Management tools...............................................................................................................27
Hoofdstuk 6 : Organisatie van de toekomst.............................................................................28
1. Megatrends..........................................................................................................................28
2. Corporate Social Responsibility............................................................................................29
3. Trends...................................................................................................................................31
4. Sustainable Development Goals..........................................................................................31
Cases.........................................................................................................................................32
1. Nespresso - Business Model Canvas....................................................................................32
2. Impossible Meat – Business Model Canvas.........................................................................33
3. Tesla – Value Proposition Canvas.........................................................................................34
4. Cirque du Soleil – Blue Ocean Strategy................................................................................35
5. Aldi – SWOT Analyse............................................................................................................36
6. The New Normal...................................................................................................................37
,
, Business Fundamentals
Hoofdstuk 1 : Het Business Model Canvas
1. Business
Een organisatie die …
Tracht waarde te creëren voor de klant
Hiermee geld probeert te verdienen
Value is voor iedereen anders !
2. Business Model
Beschrijft de grondgedachte van hoe een organisatie waarde creëert, levert en
vastlegt
Hoe maak je geld met je business
Create – Deliver - Capture
Advertenties, views, …
3. Business Model Canvas
Alexander Osterwalder (2004)
Geeft ons een beter idee van …
Wie de klanten zijn
De customer relatie die we kunnen bouwen
De distributiekanalen die we kunnen gebruiken
, 9 bouwstenen overzichtelijk voorgesteld
Frontoffice of -end (belangrijkste bouwstenen)
Customer !
Value proposition
Customer relationships
Channels
Revenue
Backoffice of -end (ondersteunende bouwstenen)
Key activities
Key partners
Key resources
Costs
Elke verandering in één bouwsteen, brengt verandering in andere bouwstenen
Customer segments
Wordt gevormd door een groep consumenten met een aantal
gemeenschappelijke kenmerken
Business to Consumer (B2C)
Business to Business (B2B)
Gebeurt wanneer klanten …
Hun behoeften een apart aanbod nodig hebben
Via verschillende distributiekanalen bereikt moeten worden
Een verschillend type relatie met de aanbieder hebben
Hun winstgevendheid sterk verschilt
Wet van Pareto : 20 % van de klanten zorgt voor 80 % van de omzet
Bereid zijn voor verschillende aspecten van het aanbod te betalen
Value proposition
Newness
Performance
Convenience and accessibility
Design
Functionality
Price
Quality
Social aspects
Customer relationships
Persoonlijke assistentie
Persoonlijke contactpersoon
B2B : accountmanager, één contactpersoon
Self service
Geautomatiseerde bediening
Communities
Cocreatie
Gepersonaliseerde producten door de klant zelf
Doelen
Aanwerven
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