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COM2602 EXAM PACK
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Exam of 239 pages for the course Integrated Organisational Communication at University of South Africa (COM2602 EXAM PACK)
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COM2602 EXAMPACK 2023
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UNIVERSITY EXAMINATIONS
MAY/JUNE 2023
COM2602
Integrated Organisational Communication
100 Marks
Duration 3 Hours
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,This paper consists of 3 pages.
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2 COM2602
MAY/JUNE 2022
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 Define the following fields of communication:
1.1.1 Corporate communication (1)
1.1.2 Organisational communication (2)
1.1.3 Management communication (2)
1.2 Identify the different people responsible for strategy in each of the following levels of
strategy:
1.2.1 Corporate strategy (1)
1.2.2 Business strategy (1)
1.2.3 Functional strategy (1)
1.2.4 Enterprise strategy (1)
1.2.5 Operational strategy (1)
1.3 Briefly explain the three (3) dimensions of strategy that managers need to address within
strategic management. (10)
1.4 Discuss the difference between strategy communication and communication strategy.
To illustrate the difference, give examples of each. (10)
[30]
AND
QUESTION 2 THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION
2.1 Define communication integration and elaborate on this definition by explaining it in your own
words. (10)
2.2 How have external market trends, trends within organisations and societies’ demands for
organisational integrity contributed to the move towards communication
integration? (10)
2.3 Describe how you would go about aligning messages from all sources in an organisation.
(10)
[30]
AND
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