100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Thomas More - European Business Topics - Paper Expansion Study Phones $16.18   Add to cart

Case

Thomas More - European Business Topics - Paper Expansion Study Phones

 8 views  0 purchase
  • Course
  • Institution

Class: European Business Topics Lecturer: Jan Jonckheere Phase: Year 1 – Semester 1 Content: Term Paper - Phones Copyright warning: Reproduction and distribution of this document without the written permission of the author is prohibited.

Preview 3 out of 9  pages

  • August 19, 2023
  • 9
  • 2023/2024
  • Case
  • Jan jonckheere
  • 7-8
avatar-seller
Phoenix: Expansion Study
Rania El Ghalbzouri & Rie Israel
EU Business Topics – IBT B




Phoenix




1
Lecturer: Jan Jonckheere
Year: 2022-2023

,Table of Content:

1 Executive summary: 3
2.1 Company descriptions: 3
2.2 Business Model Canvas 4
3 Selection Criteria 5
3.1 Gross Domestic Product 5
3.2 Human Development Index 5
3.3 Local Purchasing Power Index 6
3.4 Economic Freedom Index 6
3.5 Transparency International’s Corruption Perception Index 6
3.6 European Chamber Research – Best countries for business 7
3.7 competition 7
4 European Market Selection 7
5 Methodology used to start up sales 7
6 Main challenges 8
7 Conclusions 8
8 Bibliography 8




2

, 1 Executive summary:
In this paper, we will elaborate on how we plan to expand our American
company “Phoenix”, into the European Market. We will provide an analysis of
our company, the country we have decided to expand into as well as the
selection criteria used, our methodology to start up sales, difficulties we
faced, and finally our end conclusion.



2.1 Company descriptions:
Phoenix (LLC) is a woman-owned tech company, founded in San Francisco,
California in 2017. This enterprise was created with one goal: to create a fully
customizable phone. Phoenix is the first enterprise in the American
smartphone industry to offer a phone tailored to the specific need of their
customer.
We offer a modular phone which can be completely customized not only in
terms of electronic components but also in designer aesthetic. Our customers
begin with our motherboard, to which various parts are connected such as a
camera, external storage, battery, speaker, etc. A (custom printed) shell is
placed over it to not only protect these compartments but to also fit out
customers aesthetics.
An example of such an order could be a 48-megapixel lens, 4GB ram and 256
GB storage memory, and a 6000 mAh battery.
We place a strong value on quality, design aesthetics, versatility, and
sustainability. By offering a phone which can easily be put together and
taken apart, it’s easier, cheaper, and more sustainable to replace a certain
component as opposed to replacing the entire phone. Ergo revitalizing its
lifecycle.
Our current demographic exists out of people who enjoy building their own
electronics, eco-conscious people who wish to lessen their e-waste, and
people who require a specialized phone for work-related purposes like
content creators.
Phoenix has been quite a success in the United States of America with mainly
online-retail. We also carry five small stores in major cities like Los Angeles and
New York City, where customers can go and watch their phones get
assembled after ordering. Through these channels, we have generated
roughly 25 million dollars over the last year.




3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller IBMstudentTM. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $16.18. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

66579 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$16.18
  • (0)
  Add to cart