Summary
Samenvatting Social Media Marketing
- Course
- Institution
Samenvatting Social Media Marketing 2de jaar () Docent: Sofie Smolders
[Show more]
Seller
Follow
Emmarketing
Content preview
Inhoudsopgave1. Social Media Marketing 3
Social media is a marketing disrupter 3
Advantages of social media 3
Disadvantages of social media 3
Evolving towards social brands 4
Important elements of Social Media Marketing 4
2. Social Media Platforms 5
3. Organic vs. paid marketing 7
Benefits of paid & organic social media 7
Why advertise on social media 8
4. Post Purpose Marketing 9
Maslow’s hierarchy of needs 9
Simon Sinek ‘start with why’ 9
Thomas Kolster post purpose marketing model 9
Brand value 10
5. Social Brands 11
3 Social Pillars 11
Business model for a social brand is based on 4 pillars 11
6. Social Circle & Consumer 13
The impact of the social consumer 13
Sociology 14
Social Comparison Theory 14
Millennials & Gen Z 14
7. Human To Human & Brand Personality 15
Archetype 15
8. Influencers & Word-Of-Mouth 16
Criteria to be an influencer 16
Perks to influencer marketing 16
Steps to build brand strategy 17
9. Branding On Social Media 18
How to define your branding? 18
2 domains of branding 18
,10. Content Marketing 19
Types of content marketing 19
From cost to asset 19
11. What Content On Social Media 20
How to decide which content? 20
Category 20
Intention 20
Format 20
12. Content Creation 21
Social media content strategy 21
Guidelines to writing a caption 21
Hashtag basics 22
Video’s & reels 22
Pictures 22
Stories 22
Giveaways & competitions 22
Direct messages & one-to-one contact 22
A/B testing 22
13. Measuring & Analysing Results 23
Common social media goals 23
Likeability, engagement & empathy 23
How to increase likability 24
Engagement % 24
Measure social media efforts 25
Link strategic intent to KPI’s 25
Google Analytics 26
14. Social Media Strategy 27
Difference between social media strategy & social media plan 27
6 questions to build a social media strategy 28
Identifying target market 28
, 1. Social Media Marketing
Definitie
Social Media Marketing: Social marketing is a method wherein a brand is authentic and human so
to have an open dialogue and build a connection with their target audience (fans) and beyond,
with the focus on social goals (not just profit).
⊳ Social media ≠ regular marketing channel but build relationship with audience
Social media is a marketing disrupter
➢ Fundamental shift in how people communicate
➢ Instant feedback (24/24 h & 7/7)
➢ Abbreviated words & emoji’s are common
(style of communication = changed)
Advantages of social media
➢ Unlimited access and free to use
➢ Reach a large audience
➢ Targeting = very precise and easy
➢ Heighten engagement through dialogue
➢ Increase brand awareness and loyalty
➢ Most effective digital marketing channel
➢ Allow for immediate measurement (trial and error, very agile)
Disadvantages of social media
➢ Lacks a real-life connection
➢ Opens brands to negative feedback
➢ Requires additional resources to manage
➢ Unrealistic customer expectations
➢ Experiencing security breaches
➢ Time consuming (daily monitoring)
➢ Dealing with inappropriate behavior
➢ Can be difficult to measure return on investment
⚠ Consumers share ⊕ or ⊖ feedback with word-wide audience ⇒ power shifted to consumer
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Emmarketing. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.90. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52510 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now