Exam (elaborations)
WGU D380: Digital Marketing & E-Commerce
- Course
- Institution
D380, passed first try no revisions
[Show more]
1 review
By: chi4 • 2 months ago
Content preview
VSM1: Lead Generation and Nurturing OptimizationLead Nurturing Campaign Template
Segment: companies who attended the PRAA tradeshow Segment explanation: companies who attended the PRAA tradeshow have already shown interest by adding themselves to the mailing list. They range from startups to enterprises in size and will all benefit from the information being sent to recipients. SMART Goal: Increase the conversion rate by 10% within the next three months. Email #Feature / Benefit / Advantage
<Prompt B3>Objection / Resolution
<Prompt B4>
1Feature: Access to 850,000+ media contacts, outlets, and opportunities
Benefit: reaching a wider, more targeted audience
Advantage: increasing PR content visibilityObjection: “we already have our own contact list we send our material to”
Resolution: Your current contacts will remain, but you will also gain access to over 850,000 new contacts, thus expanding your reach. Your content will
be in front of more people, thus driving your sales up with more conversions. You will still have the flexibility to send to your current list but can also choose to send to new prospects, maximizing your visibility. 2Feature: AI-powered PR Tool
Benefit: create PR content quickly and efficiently
Advantage: time and resources savedObjection: “Using AI to draft PR content
will make the material feel less human and, therefore, more challenging to connect with and relate to”
Resolution: AI content is not simply to be copy-pasted; workers will still be required to review and edit the content,
therefore maintaining the human element and connection to recipients. The benefit to quicker, more efficient content is being able to draft more materials to get even more content in front of recipients. 3Feature: comprehensive tracking and reportingObjection: “Why would we need tracking and reporting on PR releases?”
PAGE 1 VSM1: Lead Generation and Nurturing Optimization Lead Nurturing Campaign Template
Benefit: real-time insights on PR performance Advantage: increased performance Resolution: The receiving of detailed insights on your press releases, such as
who viewed, how long they viewed for, what links were clicked on, etc. give valuable, real-time data to empower you to follow up with recipients who showed interest in your messages. When you can see and understand the impact of PR campaigns, you will be able to make more informed decisions, focusing your activities and strategies where they will have the most impact moving forward. It will make your job easier, helping you to achieve success in your PR efforts, tracking your success with results that are measurable and improvable. FBA 1 Explanation: Emphasizing the benefit of reaching a wider, more targeted audience, this email would address the need for more exposure and visibility. It would utilize testimonials and success stories from PR professionals already utilizing Corollary PR, reinforcing the contact
database's benefits.
FBA 2 Explanation: PR professionals have struggled to create content quickly and of high quality, especially when considering the time and resources available. AI-powered tools will allow content to be drafted within the time and budget constraints while maintaining consistency and effectiveness, aligning with best practices, and increasing overall efforts.
FBA 3 Explanation: Highlights the benefits of real-time insights on PR performance, addressing the need for measurable results and assessment of return on investment. Enabling this type of personalized follow-up and performance improvement will cater to the needs of companies
who value their data analytics and would like to optimize their PR strategies. It would create a sense of urgency while incentivizing recipients to take full advantage of the program’s capabilities. Objection/Resolution 1 Explanation: This objection shows that companies already have well-established audiences and contacts that they already send material to. The resolution assures customers they can bring their existing audience while adding 850,000+ new prospects and using the platform
to reach their existing base more efficiently. It also highlights the advantage of adding PAGE 2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller jonnabishop. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83662 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now