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MNO3706 ASSIGNMENT 03 SEMESTER 02 2023 (540151)
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MNO3706 ASSIGNMENT 03 SEMESTER 02 2023.
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FULL NAMES:STUDENT NUMBER:
UNIQUE NUMBER: 540151
MODULE CODE: MNO3706
MODULE NAME: SAFETY MANAGEMENT III B
ASSIGNMENT: 03
DUE DATE: 06 SEPTEMBER 2023
, 1. Explain how a corporate’s image can be effected by accidents and injuries. (10)
Due to poor record-keeping and reporting in underdeveloped countries, the number of
work-related injuries are underestimated. Rapid development and the pressure of global
competition are resulting in increased workplace fatalities in areas like China and the
Pacific Rim countries.
Developing countries that are becoming industrialised require a safety and health
infrastructure. Such infrastructure would include government-enforced safety and health
regulations, company-sponsored safety and health training, record-keeping and
reporting systems, and management practices that make occupational safety and health
a fully integrated component of work processes and the competitive philosophy of
organisations. Occupational safety and health must come to be seen as a strategy for
sustaining economic growth and social development in emerging countries. In a
competitive environment, the corporate image of an organisation is important. A positive
image can help make an organisation more competitive, while a negative corporate
image can have the opposite effect. For example, having an image of being concerned
about the health and safety of personnel can help an organisation attract and retain the
best employees. A reputation for being concerned about the environment, in turn, can
make the organisation a more welcome corporate neighbour. In contrast, an
organisation that develops a negative corporate image that conveys a lack of concern
for the safety of its personnel, customers and the environment will find it increasingly
difficult to stay afloat in today’s hypercompetitive business environment. This is more so
because major accidents or incidents are likely to receive a great deal of attention as
media outlets worldwide compete for a finite number of newsworthy stories. Further, a
positive corporate image is a fragile phenomenon: once earned, it is easily lost. It can
never be taken for granted, and must be re-earned every day. Just one major safety or
health disaster, environmental catastrophe, or product-safety tragedy, if poorly handled,
can permanently undermine an organisation’s corporate image.
2. How does accidents influence employee morale?
Although difficult to quantify, many safety professionals believe that the damage done to
employee morale is one of the highest costs of accidents and injuries. Employee morale
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