MNM2604
Assignment 2 Semester 2 2023
Unique Number: 696443
Due Date: 25 August 2023
Question 1
Resellers and producers are two categories of B2B customers in business-to-business
marketing.
Resellers are customers who purchase products or services from producers with the
intention of reselling them to end customers. They act as intermediaries between the
producers and the final consumers. Resellers typically add their own markups to the products
they purchase before selling them to their customers. Examples of resellers include retailers,
wholesalers, and distributors.
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