Summary
Samenvatting Mediamarketing
- Course
- Institution
Samenvatting van de slides van mediamarketing
[Show more]
3 reviews
By: jelenavannuffel • 6 year ago
By: robingheysels • 7 year ago
By: Xanderco • 7 year ago
Perhaps some more cohesion. In the sense of text instead of terms underneath each other. Because for someone who does not attend classes, this is hard to understand.
By: EvelineHagenbeek • 7 year ago
Understandable, but it must be a summary of course. I will take the tips for next time;)
Seller
Follow
EvelineHagenbeek
Reviews received
Content preview
MediamarketingMarketingprincipes, mediamarketing, content marketing en native
advertising
Relevantie van marketing voor journalisten
Journalisten moeten een objectieve marketeer kunnen zijn weten wat je publiek wil en hoe je je
publiek op een emotioneel en intellecuteel vlak moet bevredigen
Vroeger: slechte relatie marketing-media
Nu: samenwerking marketing-media naar spanningsveld
Mediabedrijf = commercieel bedrijf
Ook VRT haalt veel geld uit reclame
PNL = profit and loss business model
Duurste kosten zijn productie, personeel en distributie
Salesdruk in alle mediabedrijven hoog er moet winst gemaakt worden
Moeilijk om steeds nieuwe dingen te bedenken
Marketing en mediamarketing: definitie en stappen
Market + getting: naar de markt gaan, veroveren en behouden
= vermarkting/ het gat in de markt vinden
Consument staat centraal: klanten zoeken, binnenhalen en behouden belang van het begrip
‘Reach’
Altijd klantgericht denken
Media heeft twee markten:
- Consumentenmarkt = primaire markt van de diverse media (B2C)
o Zoeken informatie, ontspanning, inspiratie, connectie
- Adverteerdersmarkt = afgeleide markt (B2B)
o Wil inspireren, informeren, overtuigen en connecteren
De twee connecteren met elkaar
Wat is mediamarketing?
- Market en getting: naar de consumenten- en adverteerdersmarkt gaan, deze veroveren en
behouden
- Klantgericht denken
o Denken zoals de lezer, surfer, luisteraar,..
o En adverteerder denken
- Consument en adverteerder staan centraal
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller EvelineHagenbeek. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.66. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now