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MNG3702 Assignment 1 Semester 2 (Due: 25 August 2023)
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MNG3702 Assignment 1 Semester 2 (Due: 25 August 2023)
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MNG3702ASSIGNMENT 1 (SEMESTER 2)
DUE DATE: 25 August 2023
Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no later than
25 August 2023. Kindly note that fax or email submissions will not be accepted.
NB: Assignment submitted to the lecturer(s) through email will not be considered.
QUESTION 01
The case describes several changes that the company underwent since it was founded in 1895.
1.1 Identify the type of strategic change in Anheuser-Busch when the company was unable to avoid a
hostile takeover by InBev in 2008, which gave rise to AB InBev, then the world’s largest brewer.
Substantiate your answer. (2 marks, of which 1 mark will be awarded to the correct identification of
the type of strategic change and 1 mark to the correct substantiation).
ANSWER:
- The type of strategic change that occurred when Anheuser-Busch was unable to avoid a hostile
takeover by InBev in 2008, which gave rise to AB InBev, was a "Forced Strategic Change." This is
because the change was driven by external factors that the company had little control over, such as
the hostile takeover and the resulting transformation of the company's ownership and leadership
structure. The change was not initiated by the company's own strategic intentions but rather
forced upon it by the actions of InBev. This type of change often involves a significant shift in the
organization's direction, strategy, and operations due to external pressures.
1.2 Apply an analytical model to planned change to the case during its rapid expansion into emerging
markets worldwide, founded on the principle that change needs to be context specific and that the
approach to change the organisation chooses should be based on a thorough analysis of (i) the
context within which change is taking place; and (ii) a series of decisions around the way in which the
change is to be managed. (14 marks; of which 8 marks will be awarded for the core segments of the
model and 6 marks will be awarded for the key decisions around the way in which the change
process will be managed)
ANSWER:
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