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Market research essay on life on CanadaIntroduction:
During the course of this marketing report, findings of intense research regarding a
YouTube channel based on the age group of 18-25 in Canada will be discussed.
The results of the research will portray what the best video content for this
audience is. Moreover, the purpose of this research is to analyze and identify the
best content and preferences for this audience which is mainly class mates
The thorough analysis of this data will result in a higher success rate for your video
views, subscribers, and overall channel growth.
Literature review:
According to Suciu (2021), YouTube is becoming the one of the most used
platforms as the time being spent on watching and making videos is escalating. As
stated by as report 81% Americans as well uses YouTube, moreover after the
corona pandemic, its use has been surged up to a great extent. YouTube is also
offering various features like YouTube premium and super chats which adds value
to it.
YouTube is also known for having a variety of videos available and the videos are
of high quality. Some of the best channels include motivational and educational
videos. Like, Ted talks comes first, where influential and famous people come and
, share their thoughts. The next is khan academy, it is a type of educational channel
that almost covers information on any topic. Other examples are, Scishow,
Crashcourse, computerphile and many more (Rodreguaze, 2022).
Methodology:
To conduct this research, several respondents has been sent out surveys to
complete. The surveys are made and conducted on google forms for the
convenience of both the respondents and the researcher. The survey is mainly
handed out to peers and classmates which consist of fairly the same age range. The
survey will consist of both short answer and multiple-choice questions. There will
be a mix of preference questions, straightforward questions, and open-ended
questions. Respondents will be kept anonymous to ensure all answers are
confidential as well authentic.
Results/Discussions:
The surveys were sent out to 15 classmates and results have been analyzed. The
following key points were determined from the data:
Demographics: Majority of participants were between the ages of. 18-25 indicating
that the audience was mainly consisted of young adults of the class out of 15
students. There was fairly the same amount of female and male participants. From
this we can conclude the content should be catered to a young student audience.
The surveyors are mostly from Brampton, Toronto and Vaughn.
Frequency of watching videos is the highest of 60% in 2-3 times, whereas 20% in
once a week, 12% in less than a week and only 8% in rarely or never. Ideal choice
of content: Participants preferred the video to be between 5-10 minutes in length.
Participants also preferred the content to be in video format as well.
Participants also preferred to watch videos daily. From this we can conclude that
videos should be the chosen method of content and should be uploaded daily and
be of a fairly short length.
Living and working in Canadian cities was the most selected answer for the ideal
topic of choice question rather than other options which accounted of 55%.
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