Summary
Summary Voting behaviour and the Media Essay Plans
- Course
- Institution
Essay plans for voting behaviour and media.
[Show more]
Seller
Follow
sanamahmoodx
Content preview
Social factors:- Region
- Age
- Gender
- Class (class dealignment)
- Ethnicity
Individual voting behaviour: (partisan (class) dealignment)
- Valence
- Rational choice
- Issue voting
- Tactical voting 1979- Margaret Thatcher v James Callaghan (after winter of discontent
- Party leaders where labour was in power)
1997- John Major v Tony Blair (Tories were in power for 18 years before)
The media: 2019- Boris Johnson v Jo Swinson v Corbyn (Brexit)
- Social media
- Opinion polls
- Broadcast media
- The press
Evaluate the view that the influence of the media is the most crucial factor that determines the success or
failure of a political party.
Agree Disagree
The press plays a key role in shaping views. In 1997, This may not be the case as the media acts as an echo
Murdoch switched his support to Blair. The sun and many chamber- it reflects the view for the media. Labour was on
other papers switched support to the left. The labour party course for a large victory anyway according to the opinion
then won that year as many tory voters were encouraged polls. The sun and the press were reacting to this.
to vote.
media- it is unregulated and allows the parties to engage Demographic factors play a more significant role. Age- the
with the public in ways that were not able to be done older you are the more likely you are to vote for the
before. In the 1979 election, it was used for the first time conservatives. Region- urban areas vote for labour while
in campaigns. This led to many press conferences and rural vote for conservatives. This is used to explain the
speeches. Although the media was not allowed to shape win in 1979 as less people identified as working class- the
opinions, it allowed the citizens to become closer to the labour party relied on this group for their votes. Callaghan
parties and learn more about their manifestos- people looked like the favourite so this would explain why this
found the economic reforms Tories promised. was a miss.
In 2019, Opinion polls had indicated a conservative win Individual voting tactics play more of a significant role as
throughout- this along with the Facebook ads meant that people use valence and rational choices to make their
left wing voters may have felt discouraged to vote as it decision of where their vote lies. This is the main reason
seemed hopeless thus causing more Tories to turn up and the Tories won the 2019 election- many labour supporters
vote which led to an 80-seat majority. realised that the issue of Brexit had gone on for too long.
Evaluate the relative importance of different demographic factors in voting behaviour.
For Against
Age- the younger age groups are more likely to vote for This is not important on its own. Demographic factors are
the labour party especially after the 1980s and 1990s as only significant when considered all together. At a glance,
Britain became a more service-based economy where we may consider that an 18-year-old woman would vote
position counts for more in jobs. This meant it is hard for for the labour party however, she may be upper class and
them to afford housing and tory policies would not apply to live in a rural area which makes her more likely to vote
them. As you go older, tory policies about pensions apply. tory. We cannot predict voting behaviour on one single
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller sanamahmoodx. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.98. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83662 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now