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MNM2615 Assignment 1 Semester 2 2023
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The document provides a model answer to the MNM2615 Assignment 1 Semester 2 2023 of UNISA
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- MNM2615 MARKETING IN AFRICA –ASSIGNMENT 01
(Enzos Restaurant restaurant)
by
Name: Sibongile Student number: 31843395
Masuku
Date of submission:
2023-03-31
,DECLARATION BY STATEMENT
I Sibongile Masuku, student number 31843395 understand the consequences of
plagiarism & collusion and hereby declare that the work submitted for this report for
MNM2615 is my own work.
, Table of Contents
1. INTRODUCTION .............................................................................................................. 5
2. BACKGROUND AND KEY CONCEPTS .......................................................................... 5
2.1 QUESTION 1 .............................................................................................................. 6
2.1.1 The implications, growth and opportunity of BRICS ............................................. 6
2.1.2 Enzos Restaurant and the implications ................................................................ 7
2.2 QUESTION 2 .............................................................................................................. 8
2.2.1 Demography ........................................................................................................ 8
2.2.2 Size ...................................................................................................................... 8
2.2.3 Structure .............................................................................................................. 8
2.3 Enzos Restaurant and demography ........................................................................... 9
2.3.1 Population Size .................................................................................................... 9
2.3.2 Distribution ........................................................................................................... 9
2.3.3 Structure .............................................................................................................. 9
2.4 QUESTION 3 .............................................................................................................. 9
2.4.1 Migration and change in population in Africa. ....................................................... 9
2.4.2 Enzos Restaurant and migration and change .................................................... 10
2.5 QUESTION 4 ............................................................................................................ 11
2.5.1 African factor markets ........................................................................................ 11
2.5.2 Raw materials .................................................................................................... 13
2.5.3 Labour................................................................................................................ 13
2.5.4 Land ................................................................................................................... 14
2.6 Enzos Restaurant restaurant and African factor markets ......................................... 14
2.6.1 Land ................................................................................................................... 15
2.6.2 Capital................................................................................................................ 15
2.6.3 Raw materials .................................................................................................... 15
3. CONCLUSION ............................................................................................................... 15
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