DTM3701 Assignment 2 Semester 2 2023 | Verified Answers | Graded A+

DTM3701 Assignment 2 Semester 2 2023 | Verified Answers | Graded A+ Case Study: IAYA Conference The International Association of Young Architects (IAYA) represents architects who are leading in innovative architectural practices and have less than 15 years of work experience. IAYA members are passionate about living and work spaces that improve local communities’ personal and professional life quality and enable the community to come together. IAYA has come across the purposeful meetings concept, which involves taking a holistic view of conferences and optimising parts of the conference experience to create positive and long-lasting effects for both the participants and the host destination. They have asked you to come up with a creative concept for their optimised conference. The conference is aimed at providing a platform for networking and discussing industry trends, innovation in building materials, design, methods of operation and engaging the local community. The conference is planned to be a WOW event for 250 participants from all over the world and is scheduled to take place over twoand-a-half days in September 2020. The first day will include arrivals and a social event. The conference programme is highly interactive and the afternoon sessions will be experiential (study visits, hands-on learning or “idea pitches” by members (TED-style talks about their own game-changing ideas and best practice examples). IAYA requires a “brain-friendly” learning environment, including enough and appropriate breaks, healthy meals, meditation, and space and time for reflection and capturing ideas on how to implement the new knowledge. Because networking activities should enable the participants to build meaningful connections, they must be themed or partly facilitated. IAYA is regarded as a thought leader in sustainable architecture and therefore the conference has to be fully “green” and has to include a legacy project to create a positive impact for the host destination on the last day. The event must be partially self-funded through sponsorship or other means. The Harriott hotel group is the main sponsor and will provide a contribution of R10 0000. They will also provide meeting rooms and audio-visual services for any part of the event taking place on Harriott property. As the professional conference organiser (PCO), you also have to decide on a destination that is attractive and relevant to the participants’ industry and, where possible, the conference or parts of it should take place at a Harriott hotel. The participants are seasoned travellers and expect to experience the unique features of the host destination. Against this background, answer the following questions.