Case
Case: Creativity and design
- Course
- Institution
For the minor Event Management 1 at Stenden University we have made several cases. This case is about Creativity and design. Sorry for any grammer or spelling mistakes.
[Show more]
3 reviews
By: stefponne • 6 year ago
By: frederiekefetter • 6 year ago
By: hedy • 6 year ago
Seller
Follow
Raymondtweethet
Reviews received
Content preview
Creativity and design 05-03-2017EMBL-Homework
Case: Case 2, Creativity and design
Tutor: Wilco van der Camp
Case answered by: Raymond Douwes
Class: LM_EVENT_C
Summary case
Events are a live communication tool for an initiator or client to send out a message, create an image,
transfer ideas or influence consumers behaviour. Festivals are a way to undergo an unique
experience to social interact and/or escape everyday life and can be used to promote a city or region.
Festivals increase the local economy. In 2013 there were 774 music and cultural festivals organized in
the Netherlands with a total of 21,6 million visitors. Visitors spend 166 million euro’s in 2013. Today,
the success of a festival depends on a well-organized internal organization, a strong line-up within an
innovative program and sufficient ticket sales to provide sufficient resources to organise and improve
future editions. The experience and decoration play a huge role with festivals.
Creativity can be defined as the ability to produce novel and useful innovation solutions to our
problems. It is a mental process influenced by many aspects and can be seen as an interaction
between a person, a task and the environment.
Keywords
1. Creativity models
2. Event design
3. Innovation tools
4. Trends
5. Events bid/pitch (how to pitch)
6. Gamification
Keyword 1: Creativity models
What is creativity?
To forming of an experience concept is also made by using creativity. However knowledge and
analyses are very important also, creativity is the indispensable factor. Creativity has the following
aspects (Gerritsen & Van Olderen, 2011, p. 227):
- Creativity relates to solving problems;
- Creativity relates to renovation;
- Creativity relates to pushing boundaries;
- Creativity relates to build bridges between factors;
- Creativity relates to the use of several elements from the body (hart, head, belly, legs, etc.)
What is the creative process?
According to Vullings (2015) the creative process exists about several steps.
The first step is to sketch the situation, what the opportunity areas are and what the ‘How can we’-
question is.
Raymond Douwes, Event C 1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Raymondtweethet. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.21. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50064 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now