Case
Case: Architecture
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For the minor Event Management 1 at Stenden University we have made several cases. This case is about Architecture. Sorry for any grammer or spelling mistakes.
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Architecture 16-03-2017EMBL-Homework
Case: Case 4, Architecture
Tutor: Wilco van der Camp
Case answered by: Raymond Douwes
Class: LM_EVENT_C
Summary case
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Keywords
1) Conference event
2) Event
3) ROO and ROI
4) Venue Selection
5) Attracting speakers
Keyword 1: Conference event
Definition Conference
Definition 1: Conference Event: Large gathering of individuals or members of one or several
organizations, for discussing matters of common interest (Webster dictionary).
Definition 2: Participatory meeting designed for discussion, fact-finding, problem solving and
consultation (Bowdin, Allen, O'Toole, Harris, & McDonnell, 2006, p. 21).
Definition 3: An event used by any organization to meet and exchange views, convey a message,
open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or
periodicity is required to convene a conference. Although not generally limited in time, conferences
are usually of short duration with specific objectives. Conferences are usually on a smaller scale than
congresses (Bowdin, Allen, O'Toole, Harris, & McDonnell, 2006, p. 21).
Model, how to organize an conference
Phasemodel of Verhaar:
Raymond Douwes 1
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