Exam (elaborations)
COM3708 EXAM PACK 2023
- Course
- Institution
QUESTIONS WITH ANSWERS
[Show more]
Seller
Follow
brighttutor10
Reviews received
Content preview
COM3708EXAM
PACK 2023
QUESTIONS WITH ANSWERS
,COM3708 EXAM
PACK 2023
LATEST QUESTIONS
AND ANSWERS
For queries or any assignment help
Email: musyokah11@gmail.com
, Stuvia.com - The study-notes marketplace
COM3708
ADVERTISING AN
PUBLIC RELATION
ASSISTANCE PACK
Downloaded by: wilmansb14 | wilmansb@gmail.com
Distribution of this document is illegal
, Stuvia.com - The study-notes marketplace
Defining Advertising
Advertising is the persuasive and influential communication of
messages to a specified segment of an audience by an identified
advertiser who pays for unmodified messages to be delivered
through the mass media.
Paid communication
For commercial advertising messages, the advertiser is allowed to
provide any information on the product, service or idea advertised
because it is paid for by the advertiser.
Mass media
The advertising message is usually communicated to the target
audience by means of mass media, which include newspapers,
magazines, outdoor advertising, radio, television, cinema and the
Internet.
The messages are impersonal and advertisers receive delayed
feedback from members of the
audience.
Identified advertiser
The advertiser is introduced by the advertising message, the main
purpose of which is also to identify the advertiser’s product, service
or idea. The advertisement should also orientate the audience
positively towards the advertiser and the product, service or idea
advertised.
Downloaded by: wilmansb14 | wilmansb@gmail.com
Distribution of this document is illegal
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller brighttutor10. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.50. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
64438 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now