DPR2612 Assignment 1 (DETAILED ANSWERS) 2023 100% TRUSTED workings, explanations and solutions. For assistance call or us on .
Question 1
For this question you need to read the following three articles listed below, and which are located in
“Additional Resources/Assignment 01”.
‐ Ben...
Assignment 01’s questions listed below, are based upon the content provided in Lesson
Unit 01 and Lesson Unit 02 of your course material. All relevant case study documents
indicated below can be accessed in “Additional Resources/ Assignment 01”. This
assignment needs to be compiled into a single PDF document and submitted via the
submission portal, which will open on the 22nd of February 2022 at 8am. You have from
then and until the 1st of March 2022 to submit your assignment. Please remember to
include a cover page, and a declaration page. You also need to include a Sources
Consulted page.
Question 1
For this question you need to read the following three articles listed below, and which are located in
“Additional Resources/Assignment 01”.
‐ Benefits of Media Relations
‐ How to improve Media Relations
‐ Why is Media Relations Important?
1.1 Name and discuss the six reasons provided as to why media relations are important
1.2 Name and discuss what tips are provided to improve media relations
1.3 Name and discuss what the benefits of media relations are.
(20 Marks)
Question 2
Read the article titled “H&M responds to ‘racist hoodie advert’ at Anti‐Racism conference” (found in
“Additional Resources/Assignment 01” and answer the following questions.
2.1 Discuss and identify with examples from the H&M press release article how the five (5) benefits
of media relations (as discussed in question 1 above) are represented in the article. Your answers
should provide a brief discussion about what each of the five (5) benefits (listed below) of media
relations are, and how they are applicable to the H&M article, by providing an example from the
article to illustrate your argument.
‐ Credibility
‐ Reaching Audiences
‐ Share Your Story
‐ Control your Crisis
‐ Build Beneficial Relationships
(20 Marks)
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