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Notities gastles Leander Banlieu
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Notities gastles Leander Banlieu
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Gastles Leander Banlieu –sportrechten
Inleiding
Data wordt gecommercialiseerd cfr gokapps
Ticketting 1 vd grootste commerciele factoren
Games rond spelers gecommercialiserd
Vandaag: focus op audiovisuele rechten van de sport
Mediarechten voor sport
Recht om sportwedstrijden te mogen uitzenden
Regio gebonden
Specifieke wedstrijden
Concurrentie met andere zenders
Specifieke momenten en bepaalde duur
Vast format
Volgens productionele vereisten
Wat is de relevante markt?
Rechtenhouder meestal de voetbalclubs en voetbalcompetitie, zij gaan verkopen aan
broadcasters en er is ook wisselwerking met de adverteerders
o Rechtenhouder: kbvb, uefa, nba, club brugge, …
o Zenders: vrt, vtm, play sports, …
o Maar verschuivingen cfr Eleven sports, facebook, amazonprime, … OTT
channels en FAANG
Stagnerende groei?
Stijging in europa stagneerd min of meer
Hoe meer concurrentie op de markt, hoe meer vernieuwing, hoe meer de
rechtenhouders hun kanalen zullen optimaliseren
Inkmosten uit mediarechten van de top 5 leagues zeer grote voorsprong op de rest,
UK staat ruim op kop
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