Other
COM2602 ASSIGNMENT 01 2023 SEMESTER 02 [UNISA] ALL QUESTIONS ANSWERED PASS WITH 80%+
- Course
- Institution
COM2602 ASSIGNMENT 01 2023 SEMESTER 02 [UNISA] ALL QUESTIONS ANSWERED PASS WITH 80%+
[Show more]
Seller
Follow
AssignmentsforUnisaStudents
Reviews received
Content preview
COM2602ASSIGNMENT 01
SEMESTER 02 2023
PASS WITH AN 80% OR MORE
FOR ASSIGNMENT, PORTFOLIO & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,Table of Contents
INTRODUCTION.....................................................................................................................................1
QUESTION 1...........................................................................................................................................1
COMMUNICATION IN THE ORGANISATION............................................................................................1
1.1 An overview of what organisational communication is................................................................1
The five fields of organisational communication............................................................................2
1.2 Concepts of strategy....................................................................................................................5
1.2.1 Strategy communication.......................................................................................................5
1.2.2 Communication strategy.......................................................................................................6
1.2.3 Communication of strategy...................................................................................................6
QUESTION 2...........................................................................................................................................7
THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION.............................................7
2.1 Communication integration.........................................................................................................7
2.2 The alignment of messages from all sources...............................................................................7
QUESTION 3...........................................................................................................................................9
COMMUNICATION INTEGRATION PROCESSES AND MANAGEMENT......................................................9
3.1 The ten divers of integration........................................................................................................9
QUESTION 4.........................................................................................................................................13
INTEGRATED COMMUNICATION MEASUREMENT................................................................................13
4.1 Two ways in which IMC is evaluated..........................................................................................13
4.2 The three primary research tools used in the IM audit..............................................................14
CONCLUSION.......................................................................................................................................14
SOURCES CONSULTED..........................................................................................................................15
, INTRODUCTION
The following assignment will provide, definitions, discussions and elaborations on
the following themes: Communication in the organisation, The Rationale for
Integrating Organisations’ Communication, Communication Integration Process and
Management, and Integrated Communication Measurement. An overview of what
organisational communication is, and its constituent fields will be provided, the
concepts of strategy, that is, Strategy communication, Communication strategy and
Communication of strategy will be discussed. Communication integration will be
defined as well as a description of the alignment of messages from all sources.
Additionally, the ten divers of integration will be explained. Lastly, two ways in which
IMC is evaluated will be discussed, and the three primary research tools used in the
IM audit will also be discussed.
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 An overview of what organisational communication is
Organisational communication is a discipline focused on the interaction between
individuals; it examines how organisational framework, types of messages,
communication pathways, and individual conduct intersect (Angelopulo and Barker
2013: 13). This field requires practical research that tackles existing issues within
organisations (Angelopulo and Barker 2013: 13). During the initial business
gathering mentioned earlier, participants posed inquiries, shared thoughts, and
endeavoured to establish a definition for organizational communication (Angelopulo
and Barker 2013: 13).
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AssignmentsforUnisaStudents. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.71. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67096 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now