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Unit 3 Introduction to marketing (P1-P6)
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All P's from Unit 3 Introduction to Marketing achieved with a Pass
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Assignment brief – QCF BTECAssignment front sheet
Qualification Unit number and title
BTEC National, level 3, National in Business
Unit 3 – Introduction to
Marketing
Student name Assessor name
J. Visser
Date issued Interim Deadline Final Deadline Submitted on
January 2016 January 22sd 2016
Assignment title – Introduction to Marketing
In this assessment you will know the role of marketing in organisations, be able to use marketing
research and marketing planning, understand how and why groups are targeted and be able to
develop a coherent marketing mix.
Criteria To achieve the criteria the evidence must show Task no. Evidence
reference that the student is able to:
P1 Describe how marketing techniques are used to market
products in two organisations 1
P2
Describe the limitations and constraints of
markting 2
P3
Describe how a selected organisation uses marketing
research to contribute to the development of its 3
marketing plans
P4 Use marketing research for marketing planning
4
P5
Explain how and why groups of customers are targeted
for selected products 5
P6 6
Develop a coherent marketing mix for a new product or
service
M1
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