Successful Market Entry Mechanisms: Strategies for International Companies and Corporations
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Course
Marketing (B2036)
Institution
Cambridge University (CAM)
The market entry mechanism for international companies is crucial for their success and sustainability. In this document, various methods have been discussed that will help have a successful market entry mechanism, that will lead to the sustainability of the companies
Market Entry Mechanisms: Strategies for International Companies and Corporations
Introduction
Expanding into international markets can offer significant growth opportunities for companies.
However, entering foreign markets requires careful planning and execution, as each market
presents unique challenges and opportunities. This article explores various market entry
mechanisms employed by international companies, shedding light on the strategies they employ
to establish a presence in foreign markets successfully. Through a comprehensive review of
literature and case studies, this article aims to provide insights into the selection and
implementation of these mechanisms.
1. Exporting
Exporting is one of the most straightforward market entry mechanisms for international
companies. It involves selling products or services to foreign customers without establishing a
physical presence in the target market. Companies can opt for different export strategies, such as
direct exporting or indirect exporting through intermediaries like distributors or agents (Czinkota
et al., 2019).
Case Study: Apple Inc. has been exporting its iPhones and other products to various countries for
years. By leveraging its global brand and distribution network, Apple effectively reaches
international customers.
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