Exam (elaborations)
COM3701 EXAM PACK 2023
- Course
- Institution
latest questions and elaborate answers
[Show more]
Seller
Follow
kymih
Reviews received
Content preview
Com3701 EXAM PACK2023
QUESTIONS AND ANSWERS
For assignment help and inquiries
Email: smartwritingcompany@gmail.com
WhatsApp: +254704997747
, Stuvia.com - The study-notes marketplace
UNIVERSITY EXAMINATIONS
Oct/Nov 2020
COM3701
Marketing Communication
70 Marks
Duration 3 Hours
This paper consists of 03 pages including this page.
IMPORTANT:
1 This examination question paper consists of three questions.
You have to select and answer any two questions.
2 Make sure that you fill in your student number and the code of the paper (COM3701)
on the examination answer book.
3 Please write the numbers of the questions that you have answered. You must
indicate on the examination answer book. E.g (Question 2 and Question 3)
4 Ensure that you enclose a declaration of own work that have on myunisa.
Want to earn R1,135 per month?
Downloaded by: xoliswamdlamini | xoliswamdlamini@gmail.com
Distribution of this document is illegal
, Stuvia.com - The study-notes marketplace
2
COM3701
OCTOBER/NOVEMBER 2020
YOU HAVE TO SELECT AND ANSWER ANY TWO QUESTIONS.
QUESTION 1
Trek and Pole, a travel company based in Pretoria, South Africa has asked you to launch a
marketing strategy for an expedition to Mount Kilimanjaro, Tanzania. Trek and Pole aims to
train amateur hikers who will be led by a team of experienced hikers to summit Mount
Kilimanjaro. The main aim of Trek and Pole is to become a leading travel company offering
various expeditions throughout Africa.
With reference to Trek and Pole’s Mount Kilimanjaro expedition described above, answer the
following questions:
1.1 Discuss the five steps of a marketing plan that should be part of a marketing strategy
for Trek and Pole’s expedition. (25)
1.2 Part of the marketing plan will involve utilising online advertising. Trek and Pole should
adhere to the four fundamental pillars of effective communication to fulfil the primary
purpose of online advertising. With application to the given scenario, discuss these four
(4) pillars of effective communication and how they apply to the Trek and Pole’s
marketing strategy. (10)
[35]
AND/OR
QUESTION 2
The Rosé Sunday Picnic is lifestyle event (picnic) held monthly in Pretoria. This event is a day
dedicated to delicious food by various chefs, drinks, music and great conversations with friends
and family. The Rosé Sunday Picnic features music set from various top DJs and various
marketing activations that will have you saying rosé all day!
2.1 Explain Marketing Public Relations (MPR) and how it can be used to promote Rosé
Sunday Picnic. (9)
2.2 Discuss the five (5) main environmental forces that need to be scanned to assess
trends that could affect the success of the event. (10)
2.3 Explain any five (5) relationship marketing objectives that Rose Sunday Picnic can use
as part of their marketing activation plan. (10)
2.4 Rose Sunday Picnic could potentially seek a rosé beverage brand to sponsor its events.
Explain any three (3) methods that can be used to determine if a sponsorship was
successful. (6)
[35]
Want to earn R1,135 per month?
Downloaded by: xoliswamdlamini | xoliswamdlamini@gmail.com
Distribution of this document is illegal
, Stuvia.com - The study-notes marketplace
3
COM3701
OCTOBER/NOVEMBER 2020
AND/OR
QUESTION 3
3.1 Define communication campaign by focusing on the five primary elements of
its definition. (10)
3.2 Explain the two principles of operationalizing objectives within a
communication campaign. (10)
3.3 Explain the online marketing mix elements. Base your discussion on relevant
examples. (15)
[35]
TOTAL: 70
NISA 2020
Want to earn R1,135 per month?
Downloaded by: xoliswamdlamini | xoliswamdlamini@gmail.com
Distribution of this document is illegal
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller kymih. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.43. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67096 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now