Summary
Samenvatting Beeldtaal
- Course
- Institution
- Book
Het boek beeldtaal 3e druk volledig samengevat. Nodig voor meerdere vakken als je de opleiding CMD op de HAN doet.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Seller
Follow
sterrevanhuet
Reviews received
Content preview
3e drukBEELDTAAL
,Inhoudsopgave
Hoofdstuk 1 Inleiding ...................................................................................................................................... 5
1.1 Wat dit boek is .............................................................................................................................................. 6
1.2 Wat bedoelen we met beeld? ....................................................................................................................... 6
1.3 Beeld en vorm ............................................................................................................................................... 6
1.4 Beeld en tekst ............................................................................................................................................... 6
1.5 De kracht van beeld met tekst ...................................................................................................................... 6
1.6 Communicatief-retorisch .............................................................................................................................. 6
1.7 Drie theoretische scholen ............................................................................................................................. 6
Hoofdstuk 2 Beeldgeletterdheid ..................................................................................................................... 7
2.1 Definities genoeg .......................................................................................................................................... 7
2.2 Twee perspectieven ...................................................................................................................................... 7
2.3 Vaardigheden en kennis ............................................................................................................................... 7
Context: Beeldgeletterdheid-lijstje ..................................................................................................................... 7
2.4 Gestalt, semiotiek, visuele retorica............................................................................................................... 7
Context: Beeldclichés als buitenkans .................................................................................................................. 7
Context: Magritte en de dino’s van Burian ......................................................................................................... 7
2.5 Iteratief proces ............................................................................................................................................. 8
Hoofdstuk 3 Waarom beeldtaal?..................................................................................................................... 9
3.1 Doet complexiteit recht ................................................................................................................................ 9
3.2 Vertelt een universele boodschap ................................................................................................................. 9
3.3 Vertelt, bewijst, overtuigt ............................................................................................................................. 9
3.4 Maakt vergelijken mogelijk .......................................................................................................................... 9
3.5 Prikkelt, emotioneert, kwetst en vermaakt .................................................................................................. 9
Context: Beelden trekken meer aandacht dan tekst. ......................................................................................... 9
Hoofdstuk 4 Gestalt ...................................................................................................................................... 10
4.1 Gestalt = eenvoud ....................................................................................................................................... 10
4.2 Wet van eenvoud ........................................................................................................................................ 10
4.3 Wet van voorgrond en achtergrond ........................................................................................................... 10
4.4 Wet van nabijheid....................................................................................................................................... 10
4.5 Wet van overeenkomst ............................................................................................................................... 10
4.6 Wet van symmetrie .................................................................................................................................... 10
4.7 Wet van gelijke achtergrond ...................................................................................................................... 10
4.8 Wet van gelijke bestemming ...................................................................................................................... 11
4.9 Wet van ingeslotenheid .............................................................................................................................. 11
4.10 Wet van ingevulde hiaat ........................................................................................................................... 11
4.11 Wet van continuïteit ................................................................................................................................. 11
1
, 4.12 Wet van ervaring ...................................................................................................................................... 11
4.13 Gestalt als totaalbeleving ......................................................................................................................... 11
Hoofdstuk 5 Semiotiek .................................................................................................................................. 12
5.1 Tekens om ons heen ................................................................................................................................... 12
5.2 Drie soorten tekens volgens Peirce ............................................................................................................. 12
5.3 Betekenislagen: de theorie van Barthes ..................................................................................................... 12
5.4 Wie heeft gelijk: Barthes of Peirce? ............................................................................................................ 12
5.5 Semiotische theorie nu ............................................................................................................................... 13
5.6 Is er één betekenis van een teken? ............................................................................................................. 13
5.7 Belang van doelgroepen ............................................................................................................................. 13
5.8 Wat hebben we aan deze kennis? .............................................................................................................. 13
Hoofstuk 6 Visuele retorica ........................................................................................................................... 14
6.1 Klassieke retorica: overtuigingskunst ......................................................................................................... 14
6.2 Moderne retorica ........................................................................................................................................ 14
6.3 Retorica en het beeld .................................................................................................................................. 14
6.4 Ethos, pathos en logos ................................................................................................................................ 15
6.5 Kairos: het juiste moment ........................................................................................................................... 15
6.6 Stijlfiguren .................................................................................................................................................. 15
6.7 Schema’s: regelmatigheden ....................................................................................................................... 15
6.8 Tropen: onregelmatigheden ....................................................................................................................... 15
Context: metaforen; onverwachte elementen .................................................................................................. 16
6.9 Framing: selectie, salience en spin.............................................................................................................. 16
GSR – analyse ................................................................................................................................................... 16
Hoofdstuk 7 Compositie ................................................................................................................................ 17
7.1 Welke factoren bepalen een compositie? ................................................................................................... 17
7.2 Begrenzing .................................................................................................................................................. 17
7.3 Compositie en Gestalt ................................................................................................................................. 17
Context overgangen in strips ............................................................................................................................ 18
7.4 beweging .................................................................................................................................................... 18
7.5 Storytelling in beeld .................................................................................................................................... 18
7.6 Semiotiek over compositievormen.............................................................................................................. 18
7.7 De afbeelding als een ontmoeting .............................................................................................................. 19
7.8 Compositie als een retorisch middel ........................................................................................................... 19
GSR-analyse COMPOSITIE................................................................................................................................. 19
Hoofdstuk 8 Typografie ................................................................................................................................. 20
8.1 Kiezen voor een font ................................................................................................................................... 20
8.2 Geschreefd of schreefloos? ......................................................................................................................... 20
2
, 8.3 Typemachineletters en afspatiëren ............................................................................................................ 20
8.4 Kapitalen of onderkast ............................................................................................................................... 20
8.5 Typografische retorica ................................................................................................................................ 20
8.6 Typografie en Gestalt: types en familie ...................................................................................................... 20
8.7 Typografie en semiotiek ............................................................................................................................. 20
Hoofdstuk 9 De derde dimensie .................................................................................................................... 21
9.1 De kracht van licht ...................................................................................................................................... 21
9.2 Van plat naar perspectief ........................................................................................................................... 21
9.3 Hulpmiddelen voor perspectief en diepte ................................................................................................... 21
9.4 Lineair perspectief ...................................................................................................................................... 21
9.5 Standpunt als retorisch middel ................................................................................................................... 21
GSR-analyse De derde dimensie ....................................................................................................................... 21
Hoofdstuk 10 Kleur ....................................................................................................................................... 22
10.1 Kleurenleer................................................................................................................................................ 22
10.2 Perceptie van kleur ................................................................................................................................... 22
10.3 Welke kleuren kiezen we? ........................................................................................................................ 22
10.4 Focus en de kracht van wit ....................................................................................................................... 22
10.5 Soms liever zwart-wit ............................................................................................................................... 22
10.6 Semiotici over kleur .................................................................................................................................. 22
10.7 Kleur en betekenis .................................................................................................................................... 23
10.8 Kleur als retorisch middel ......................................................................................................................... 23
Context: kleursystemen .................................................................................................................................... 23
Hoofdstuk 11 Fotografie ............................................................................................................................... 24
11.1 Iedereen fotograaf.................................................................................................................................... 24
11.2 De ethiek van Photoshop .......................................................................................................................... 24
11.3 Informatief of illustratief .......................................................................................................................... 24
11.4 Retorische effecten ................................................................................................................................... 24
Context: hoe maak je een retorisch portret? .................................................................................................... 24
11.5 Foto en bijschrift vormen een eenheid...................................................................................................... 25
11.6 Iconische foto’s ......................................................................................................................................... 25
11.7 Waar haal ik mijn beeld? .......................................................................................................................... 25
11.8 De stockfoto-industrie .............................................................................................................................. 25
GSR – analyse FOTOGRAFIE .............................................................................................................................. 25
Hoofdstuk 12 Grafieken en tabellen .............................................................................................................. 26
12.1 Lijngrafiek ................................................................................................................................................. 26
12.2 Staafdiagram ............................................................................................................................................ 26
12.3 Cirkeldiagram ........................................................................................................................................... 26
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller sterrevanhuet. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.47. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
60904 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now