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AQA GSCE BUSINESS PAPER 2 Mark Scheme AUGUSTDECEMBER 2023
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AQA GSCE BUSINESS PAPER 2 Mark Scheme AUGUSTDECEMBER 2023
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© AQA GSCE BUSINESS PAPER 2b Mark Scheme June 2023 01.7 Using Figure 1, calculate the total revenue made by the cafe between weeks 1-4, assuming its average selling price is £5. Show all your workings. (2 marks) 01.8 Explain one disadvantage to a business of using sales promotion techniques. (2 marks) AQA GSCE BU SINESS PAPER 2 Mark Scheme AUGUST -DECEMBER 2023 Section A: Total for this section: 20 marks Question Number Answer 01.1 C 01.2 D 01.3 C Question Number Answer 01.4 A 01.5 C 01.6 B 1.1-1.6 = AO1 x 6 (1 mark for each correct answer) Marks for this question: AO2 = 2 Total number of customers across the 4 weeks = 120 + 150 + 130 + 140 = 540 (1) 540 x £5 = £2,700 (1) Marks for this question: AO1 = 2 1 mark for knowledge of a correct disadvantage of using sales promotion techniques 1 mark for explaining why this is a disadvantage Indicative content: h May require the customer to be at point of sale h Not effective for products or new products that the customer is unaware of h Customers may only buy the special offers and go somewhere else for other shopping or stop buying the products when the offer ends h Expensive if done on a large scale h May cheapen the brand and imply desperation Example of a developed response: Sales promotion may not increase sales in the long term, (1) as customers may only buy the product when it is on offer and buy it from a rival when it is not on promotion. (1). © AQA GSCE BUSINESS PAPER 2b Mark Scheme June 2023 01.10 Explain one way a business could be affected by consumers taking a greater interest in the environment. (2 marks) Marks for this question: AO1 = 2 1 mark for knowledge of investment/re -investment 1 mark for explaining why a business would choose to re-invest its profits Indicative content: h Investment is speculating to gain future profits h Different types of investment e.g. replacement, expansion, mechanisation/new technology h Examples include factories, machinery/technology and vehicles Example of a developed response: A business may choose to re-invest its profits into new technology, (1) in order to reduce its future costs by becoming more efficient. (1) Marks for this question: AO1 = 2 1 mark for knowledge of environmental responsibility 1 mark for developing the answer to show how this will affect a business Indicative content: h Consumers will change their buying habits h Consumers may request less packaging h Consumers may change pattern of expenditure h Businesses may provide more environmentally friendly products e.g. locally sourced h Businesses will reduce packaging or encourage recycling h Businesses will reduce waste encouraging bulk offers Example of a developed response: If consumers take a greater interest in the environment, this means that they will be more inclined to buy goods that are produced in a more environmentally friendly way. (1) This would mean businesses would need to produce goods with less packaging to reduce resource requirements, which could result in a short term increase in costs. (1) 01.9 Explain one reason why a business may choose to re-invest its profits. (2 marks)
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