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Unit 8: health and social care assignments
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Asma InayatUnit 8- Learning Aim C
Approaches to health promotion, Protection and Prevention
Learning Aim C
Monitoring the health of the community and identifying those most at risk
Monitorisation of the health community is done through collecting data, analysing them thoroughly
to ensure that it is safe and informative enough for the society, educational institutes, and for the
community to educate themselves and acknowledge the prevention, through this they would be able
to spread awareness, and that would allow the society to follow the prevention methods, this would
reduce the health spread and additionally reduce the health inequalities, the nationwide health is
collected by diverse organisation, such as Government, NHS, office for national statistics and more.
The data collected for the nation is beneficial as it supports with the information related to health
such as disease, health trends, condition, inequalities. Through this it supports to tackle with the
health inequalities through the professional’s care provision and their new techniques, diagnoses
overtime. The professionals’ benefits from the data as it supports them with planning, make
decisions, new methods/techniques of treatment. To be able to effectively monitor and promotion of
the health, and reduce the health inequalities are only possible when the professionals are well
aware about the knowledge that would support to reduce this, such as the identifying the high risk,
the most common disease at the time, the new equipment, training according to the new machines,
diseases, prevention techniques and the vulnerable such as children and obese individuals.
The children are more at risk as they are vulnerable to areas that may affect their health and cause
diseases, such as at young age, they should be given a better lifestyle choices, as they are at an age
that needs good choices such as diet, exercise, prevention from health issues, such as keep harmful
substances away from them, give them health food options, promote physical activities, set their
sleeping schedule. There are services that supports the children, known as children and young
people health outcomes forum (this information is from 2014-2015), which provides knowledge on
the health improvements, such as advice, prevention. This service is for the children as they are
capable to develop a good lifestyle choice and make it as a habit through their life, this would
support them to have a healthy life with beneficial choices and also reduce the health outcome,
complications, chronic diseases such as diabetes, high blood pressure, heart diseases. This services
ensures that supporting children at a young age would reduce the rate of physical and mental health
issues, prevention methods from the start (young age), would directly mean that they are
continuously reducing the pressure from the NHS, and also supporting the economy by
implementing health lifestyle choices, and if these steps are not being followed this would increase
the cost and service to be active all the time, as they would need to treat people often with serious
health issues. This forum contributes to providing the data that states the improvement in certain
aspects, such as in teenage pregnancies rate, smoking/drugs/alcohol rates, death rates, but there are
high rates of obesity, infant related issues which has risen by 40%.
A significant proportion of children in England are obese or overweight. In 2020/21, 14.4% of
reception age children (age 4-5) were obese, with a further 13.3% overweight. At age 10-11
(year 6), 25.5% were obese and 15.4% overweight . In 2021/22, 10.1% of reception age
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children (age 4-5) were obese, with a further 12.1% overweight. At age 10-11 (year 6), 23.4%
,were obese and 14.3% overweight . In 2015-16, the proportion of 10- and 11-year-olds who
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were obese was 19.8%, up from 19.1% the year before. This data emphasises that there is a high
proportion of children still obese, even after the Change4life campaign. This campaign is known to be
the first campaign to point out the factor of obesity and its health impacting facts on the children.
The campaign emphasised its result on certain aspects, this campaign used a social marketing
platform to support the society to reduce overweightness and obesity, such as apps for parents to
acknowledge the healthier alternated for the children, as obesity in children was increasing, it was
introduced in 2009, but from 2021 it is known as better health. which included children from age 5-
11. In 2007, it showed the data of the people who were obese/overweight and the health outcomes
and impact it had on people. Such as in 2007 over 24% adults were considered obese as their BMI
was above 30. This was increased 9% from 1993. It was emphasised that both genders were equally
to be obese with a slight difference in percentages. It was 37% increase compared to 23% in raised
waist. In 2007, children aged from 2 to 15 (boys) were 17% obese, whereas 16% of girls were, which
showed that almost equal children were obese, this can mean that the parents may be neglecting
the nutrition’s of these children and allowed them to consume any unhealthy food. This has been
increased by 11% and 12% from 1995. This meant that it would keep increasing through time and it
needed to be reduced by the professionals who were expertise in such area. After such increment in
obesity, to decrease and improve the obesity rates and have a society that intends to have a
healthier life and wants their youth/young people to have a better life, as healthy individuals would
be more active, energetic, and also as they would not be lazy, they would intend to get more into
physical activity and by this they would have better concentration, this would help them in education
and affectively be able to attain higher education by actually understanding, as they would be
interested to learn new things as well. Better education/higher education would mean a better
society and more individuals into good careers, such as doctors, engineers, and in IT related field and
many more, this would mean that the nation would have people that would be able to look after
people and effectively provide care to the vulnerable individuals.
Change4life was introduced in 2009 to tackle with the obesity rate and have a better society with
healthier individuals living in it. It was later in 2021 continued by the better health campaign. the
health survey for England collected the data in 2009 as well, which emphasised that, “Between 1995
and 2009, the prevalence of obesity among boys aged 2-15 increased from 11 per cent to 16 per
cent, and the equivalent increase for girls was from 12 per cent to 15 per cent. Among boys, the
percentage who were obese has remained between 16 per cent and 19 per cent since 2002. Among
girls, there was a significant decrease in obesity between 2005 and 2006 (from 19 per cent to 15 per
cent), and levels have been similar from 2006 to 2009. Overall, 61 per cent of boys and 54 per cent of
girls aged 8-15 felt that they were about the right weight, while 9 per cent of boys and 13 per cent of
girls felt that they were too heavy, and 9 per cent of boys and 6 per cent of girls thought they were
too light”. This data emphasised that there was an increased from the 1995 and it was needed to
reduce it statistically. In 2009 this data was reported and in 2009 the change4life was built, this
showed that they did their research and new that importance of building it, as they wanted children
to be healthy, and also they may be obese due to the parents negligence that they allowed their
children to consume unhealthy, there can be chances that the children may not have parents to look
after, they may have died or separated, and that grieve may have led to children to eating disorder
and make them feel that no one could care about them eating more or less, and they would either
eat excessively. This campaign used the data to plan their campaign and came with the idea of
building apps for the parents to buy better and healthier options for their children, as children does
not live without eating junk food, such as chocolates, crisps, and drinks, so through the app, they
would be able to find the better food option, by first scanning the food item barcode and through
, that the app would show them the alternate food options. The health survey for England,
emphasised the chronic illnesses, which were the kidney disease, renal function, and diabetes, which
is also linked to obesity/lifestyle choices.
The data showed the successful results in the self-esteem, confidence, physical health, muscular
strength, cardiorespiratory improvements, academic achievement, concentration towards diverse
improved, such as in schools. these all results are beneficial for health promotion, as this campaign
has successfully emphasised the improvements, and having a better concentration rate,
cardiorespiratory and improved self-esteem would mean that an individual would have better
opportunities in life, as through strong esteem, they would value themselves and always urge to
learn new thing which would be beneficial as they would improve their personal aspects, improved
cardio-respiratory would mean more energy, activeness to get the works completed, more time in
physical activities which would further improve health and support to maintain the weight, the
children would be able to walk for longer times per day. This would benefit in health promotion, as it
will support to maintain throughout after the weight loss, one would be more active and that will
support with being physically more energetic and stronger.
It is important that health campaigns awareness and result to be promoted and emphasised in the
society, to represent them the process, benefits, spread awareness of the diseases and its
prevention. Health campaigns are known to provide all the relevant data on their certain
topic/disease/inequalities, such as obesity, for which change4life took the initiative, whereas there
are several health campaigns, that first gather all the relevant data such as which group is being
affected the most, the area, the severeness of the disease, its symptoms, its treatments, relevant
professionals to go to, its effect on the society such as death rates, improvements rate by the
treatment. As the campaigns are there to provide all the essential data that would support the
vulnerable or even the public to acknowledge about the health issues currently. Through this people
would be able to know how to prevent the issues, such as there are campaigns on heart diseases,
kidney disease, lung disease, Alzheimer’s diseases, for nutrition/obesity/physical activity. These
campaigns focus on each specified diseases, through this it would be easy for the people to identify
and know about one disease at a time and understand it thoroughly. If the health campaigns are
planned and does not have any prior nation data and information, this would mean that they may be
building a campaign on an aspect which may not be essentially needed as that time, or maybe there
may be more campaigns or essential data already there and the campaign may not be potentially
needed, and it may close soon and by then they may have already wasted their time and money on
it. So the point and the correct thing to do would be to have a full research on the most health
impacting aspect and build a campaign that is that specific topic related and it would essentially
support to improve that area, such as chang4life was introduced to reduce the obesity, as they had
the data to prove that obesity rates were increasing and it was really needed to reduce the rate.
I think that as this campaign has targeted certain groups such as children and families. After running
this, they evaluate the result after the first year, in which they emphasised that the campaign
reached 99 per cent of targeted families. 413,466 families joined Change4Life in the first 12 months.
Over 44,833 families were believed to still be involved with Change4Life after 6 months. Over 1.9
million responses (postal, online, face-to-face, telephone) were received in year one. To reach 99 per
cent of families living in England (defined as an opportunity to see the campaign). For 82 per cent of
all mothers with children under 11 to recall the advertising campaign (as measured by the tracking
study). For 44 per cent of mothers with children under 11 to recognise the Change4Life logo (as
measured by the tracking study). For 100,000 families to complete ‘How are the kids?’
questionnaires. For 200,000 families to join Change4Life (defined as registering their details with the
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