Media Studies: Mass Communication and Media Theory (COM2604)
All documents for this subject (16)
Seller
Follow
eduworldtutorials
Reviews received
Content preview
COM2604 ASSIGNMENT 01
SEMSTER 02 2023
ALL QUESTIONS ANSWERED
FOR ASSIGNMENT, PORTFOLIO & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,Table of Contents
INTRODUCTION.....................................................................................................................................1
QUESTION 1...........................................................................................................................................1
APPROACHES TO THE STUDY OF MASS COMMUNICATION....................................................................1
1.1 Building blocks of the semiotic approach.....................................................................................1
1.1.1 Signs and sign system............................................................................................................1
1.1.2 Codes....................................................................................................................................2
1.1.3 Meaning................................................................................................................................2
1.2 The Afrocentric paradigm............................................................................................................2
1.2.1 The origin of the Afrocentric paradigm.................................................................................2
1.2.2 Four of the major concerns of the Afrocentric paradigm......................................................3
1.2.3 The implication of the Afrocentric paradigm for the study of communication.....................3
QUESTION 2...........................................................................................................................................4
THE ROLE AND FUNCTIONS OF THE MEDIA...........................................................................................4
2.1 Two main functions in media.......................................................................................................4
2.2 Essay discussing the political functions of the mass media..........................................................4
2.2.1 Pluralism...............................................................................................................................4
2.2.2 Internal and external plurality...............................................................................................4
2.2.3 Micro-plurality......................................................................................................................5
2.2.4 Meso-plurality.......................................................................................................................5
2.2.5 Macro-plurality.....................................................................................................................6
QUESTION 3...........................................................................................................................................7
THE EFFECTS OF MASS COMMUNICATION (EFFECT STUDIES)................................................................7
3.1 Five characteristics of stereotypes...............................................................................................7
3.2 The difference between an archetype and a stereotype..............................................................8
3.3 Advertisement that resembles stereotype...................................................................................9
3.4 Prejudices..................................................................................................................................10
QUESTION 4.........................................................................................................................................11
MEDIA CULTURE AND THE IDEOLOGICAL POWER OF THE MEDIA.......................................................11
4.1 The definition of culture............................................................................................................11
4.2 The definition of high culture.....................................................................................................11
4.3 The Definition of mass culture...................................................................................................11
QUESTION 5.........................................................................................................................................12
GLOBALISATION...................................................................................................................................12
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller eduworldtutorials. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.12. You're not tied to anything after your purchase.