Essay
Unit 34 Website Design Strategy M2
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Essay of 3 pages for the course Unit 34 - Website Design Strategy at PEARSON (merit)
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M2:Assess how your own website design contributes to fulfilling the organisationpurpose through meeting the requirements of the target audience.
Introduction
In this report I will assess how my own website design contributes to fulfilling the
organisation purpose through meeting the requirements of the target audience.
Who is your target audience
The target audience of my website is aimed at women only this is because in my
website the many products are aimed and linked for women such as bags,purses
etc.However the age could be starting from 16 to mid 40s because in my website I
have products that only young to middle aged women would be interested in, but my
main aim would be that the women who has high level of income because they are
earning good money they could buy anything from my website as they have money
on their account.
Economically- Nation's economy
The British economy turned in a steady performance in 2016, growing at the second
fastest rate among the G7 economies. Growth in the sixth months following the EU
referendum was significantly stronger than some had feared pre-vote, when the
Treasury and others predicted a Brexit vote would result in recession.
Psychographics (values,lifestyle,attitudes and opinions)
Lifestyle:My target audience of people will have different lifestyle patterns and their
wants and needs change based on those patterns.By segmentation the lifestyle of
my target audience I have gathered that they will have a full time working lifestyle
with wanting a bag that is classic in design to suit the office. But at the same time
these women will also want a lively bag with bursts of colours and patterns as they
will go out places e.g clubbing and restaurants.
Personality Traits:My consumer can relate to the characteristics of a brand,
product, or service they are more likely to engage with it. For instance a fun women
will want a colorful bag that I provide with a variety of different patterns.
Occasions: My product is purchased or consumed around an event or occasion, it
makes a lot of sense to segment this way. Purchases made for weddings, holidays,
etc. are examples. I will want to to experiment with broadening usage to other times
by using benefits sought, lifestyle or attitudes segmentation as well.
Interest
As my business is a online shop selling bags,purses and scarves, it will be in my
intrest of finding out what types,colours,design etc of bags that women are
purchasing.To find out how many people are attracted to my page, by using a ‘click
counter’ which will be able to count the amount of people that visit my webpage
overtime and also what pages were of most interest. This will help me to find out
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