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SMN401S assignment 4 2023
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SMN401s assignment 4 2023
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BMZ ACADEMYBMZ ACADEMY
@061 262 1185/068 053 8213/0717 513 144
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
, BMZ ACADEMY
1. Contents
2. Research Methodology ................................................................................................................... 2
3. Research Strategy (Quantitative/Qualitative) ................................................................................ 2
4. Target Population and Sample ........................................................................................................ 3
5. Sampling Strategy ........................................................................................................................... 3
6. Data Collection Instruments ........................................................................................................... 4
7. Validity and Reliability..................................................................................................................... 4
8. Data Analysis ................................................................................................................................... 5
9. Pilot Study ....................................................................................................................................... 5
10. Limitations of the Research ........................................................................................................ 6
11. Elimination of Bias ...................................................................................................................... 6
12. Ethical Considerations................................................................................................................. 6
13. Format of the Research (Chapter Organisation) ......................................................................... 8
14. Proposed Timetable .................................................................................................................... 8
15. Conclusion ................................................................................................................................... 9
16. Bibliography ................................................................................................................................ 9
2. Research Methodology
The following is the set of approaches and techniques that will be followed in completing this
research.
3. Research Strategy (Quantitative/Qualitative)
This research will employ qualitative research. According to Gupta and Gupta (2022)
qualitative research is typically employed when the researcher is interested in getting in-depth
insight about the phenomenon. In this research, given that the problems affecting small
businesses are real. These businesses are employing a number of strategies that need to be
explored as there is strong evidence from the continued survival, growth and competitiveness
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
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