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COM3702 Assignment 3 (PORTFOLIO COMPLETE ANSWERS) Semester 2 2023 (247606)
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COM3702 Assignment 3 (PORTFOLIO COMPLETE ANSWERS) Semester 2 2023 ()
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COM3702Assignment 3
(PORTFOLIO
COMPLETE
ANSWERS)
Semester 2
2023
, CONTENTS
Page
1 INTRODUCTION ................................................................................................................. 3
2 PURPOSE AND OUTCOMES ............................................................................................. 3
2.1 Purpose ............................................................................................................................... 3
2.2 Outcomes ............................................................................................................................ 4
3 LECTURER(S) AND CONTACT DETAILS .......................................................................... 4
3.1 Lecturers .............................................................................................................................. 4
3.2 Department .......................................................................................................................... 5
3.3 University ............................................................................................................................. 5
4 RESOURCES ...................................................................................................................... 5
4.1 Prescribed book ................................................................................................................... 5
4.2 Recommended books .......................................................................................................... 5
4.3 Electronic reserves (e-reserves) .......................................................................................... 5
4.4 Library services and resources information .......................................................................... 6
5 STUDENT SUPPORT SERVICES ....................................................................................... 6
6 STUDY PLAN ...................................................................................................................... 6
7 PRACTICAL WORK ............................................................................................................ 7
8 ASSESSMENT .................................................................................................................... 7
8.1 Assessment criteria .............................................................................................................. 7
8.2 Assessment plan ................................................................................................................. 8
8.3 Assignment numbers ........................................................................................................... 8
8.3.1 General assignment numbers .............................................................................................. 8
8.3.2 Unique assignment numbers ............................................................................................... 9
8.4 Assignment due dates ....................................................................................................... 10
8.5 Submission of assignments ............................................................................................... 10
8.6 The assignments ............................................................................................................... 11
8.7 Other assessment methods ............................................................................................... 40
8.8 The examination ................................................................................................................ 40
9 FREQUENTLY ASKED QUESTIONS ............................................................................... 49
10 SOURCES CONSULTED .................................................................................................. 50
11 IN CLOSING ...................................................................................................................... 52
12 ADDENDUM ...................................................................................................................... 52
2
, COM3702/101/3/2019
Dear Student
1 INTRODUCTION
We would like to welcome you to the module, Media Studies: Policy, Management and
Media Representation (COM3702). We hope you will find this module interesting and
rewarding. We will do our best to help you succeed in your study of this module. You will
be well on your way to success if you start studying early in the semester and complete
the portfolio assignments properly.
You will receive several tutorial letters during the semester. A tutorial letter is our way of
communicating with you about teaching, learning and assessment.
This tutorial letter (Tutorial Letter 101) contains important information on the scheme of
work, resources and portfolio assignments for this module. It also contains the portfolio
assignments themselves, as well as the assessment criteria and instruction on how to
prepare and submit the portfolio assignments. There is also information on the prescribed
study material and other resources, and on how to obtain them. Ensure that you obtain
the prescribed material as soon as possible. We also included important general and
administrative information about this module.
We urge you to read this tutorial letter carefully and to keep it at hand while working
through the study material, preparing the portfolio assignments, preparing for the portfolio
examination, and addressing questions to your lecturers.
You should read the tutorial letter CMNALLE/301 together with this tutorial letter. Tutorial
Letter 301 contains important information about technical presentation of assignment and
portfolios in the department. Tutorial letter 301 will therefore assist you in writing a
plagiarism declaration, table of content, referencing in-text, listing of sources consulted,
and also guide you on how to write introductions and conclusions.
Right from the start, we would like to point out that you will have to read all the tutorial
letters you receive during the semester immediately and carefully. These letters will
always contain important and sometimes urgent information. We also urge you to contact
us if you are unsure about anything.
You should also note that some tutorial letters may not be available when you register.
This tutorial letter will be posted to you as soon as possible, but it will also be available on
myUnisa.
2 PURPOSE AND OUTCOMES
2.1 Purpose
Students who complete this module successfully will possess: (a) a theoretical knowledge
of the nature of media institutions and the media as mass communication; (b) the
necessary critical attitudes and skills to analyse media policy and media regulation; and
(c) an understanding of the various concepts associated with media economics, the
functions and organisation of the media as a business organisation, and professionalism
in the media.
3
, 2.2 Outcomes
You will need to achieve the following outcomes:
(i) Demonstrate a theoretical understanding of the history of the South African
media and present developments in terms of
the nature of media policy and media regulation
economy of the media and media management
professionalism in the media
(ii) Demonstrate an ability to formulate relevant research questions related to mass
communication and media issues, and suggest ways of researching such
questions to arrive at workable solutions in terms of
the current media landscape
the central concepts and paradigms of media policy, regulation, economics and
professionalism
the ownership, organisational structure and financing of media organisations
3 LECTURER(S) AND CONTACT DETAILS
3.1 Lecturers
The lecturers whose names appear in the table below are involved in teaching this
module. Note that you need to make an appointment if you want to see any of your
lecturers personally.
The table gives names, contact details and the chapters for which each lecturer is
responsible (Any changes to information in this table will be communicated via myUnisa at
the beginning of each semester).
Name and contact details Chapters for which the lecturer is responsible
Mr JM Nkuna Chapter 1: The nature of media and communications
Module Coordinator policy
TvW 7-86 Chapter 2: External media regulation in South Africa
012 429 2335 Chapter 3: Internal media regulation in South Africa
nkunajm@unisa.ac.za
Dr S Moola Chapter 6: Representation defined
TvW 7-76 Chapter 8: Media and the construction of identity
012 429 6281 Chapter 13: Media and HIV/AIDS
moolas@unisa.ac.za Chapter 14: Media and violence
Ms S Skhosana Chapter 7: News as representation
TvW 6-92 Chapter 10: Gender and the media
skhossn@unisa.ac.za Chapter 11: Media and sexual orientation: the portrayal of
gays and lesbians
Chapter 15: Media and terrorism
Mr P Mabizela Chapter 4: Media and communication markets
TvW 8-169 Chapter 5: Strategic media management
012 429 2471 Chapter 9: Media and race
mabizpp@unisa.ac.za Chapter 12: Media and the environment
4
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