Essay
Unit 4 - P2 P3 P4 D2
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BTEC Business Level 3 Unit 4 P2 P3 P4 D2 Long essay which matches the criteria to achieve the highest possible grade. Overall grade achieved - D*
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May 13,BUSINESS DOCUMENTATION
2016
ASSIGNMENT TITLE: P2, P3, P4 AND D2
STUDENT NAME MAHBUB RAHMAN
COURSE TITLE BUSINESS COMMUNICATIONS
UNIT TITLE 4
TEACHER NAME MISS. JANA
SUBMISSION DEADLINE
, ASSIGNMENT TITLE P2, P3, P4 AND D2
Table of Contents
Introduction .............................................................................................................................................2
Assessment Criteria - P2 ..........................................................................................................................2
Sales and Marketing ............................................................................................................................2
The Four P’s .........................................................................................................................................3
Assessment Criteria – P3 and P4 .............................................................................................................3
Corporate Communication ..................................................................................................................3
Assessment Criteria – D2 .........................................................................................................................4
Evaluation of business communications and information – internal..................................................4
Evaluation of business communications and information – external .................................................4
MAHBUB RAHMAN 1
, ASSIGNMENT TITLE P2, P3, P4 AND D2
Introduction
For this task, I am going to present the results of an investigation on the effectiveness of the
sales and marketing of the game FIFA 16, sold by the company named EA (Electronic Arts). It
will include the ways in which information is communicated to the stakeholders. I will also
talk about corporate communication, and then evaluate the effectiveness of business
information and its communication as key contributors to the success of the organisation.
Assessment Criteria - P2
Sales and Marketing
FIFA 16 was the best-selling game of 2015. This is shown in the chart, compared to its
competitors. As it clearly shows, FIFA sold 30 million more copies than its closest
competitor, Madden. This clearly
shows that the marketing has been
done extremely well for this
product. This game has been
marketed very effectively by the
use of on-screen multimedia
presentations, which was supported
by the use of web-based
presentations. Also, by using
written information in posters and
in adverts. Multimedia was used to
broadcast the video trailers for the
game. This showed people the gameplay (an example of the product) and gave some
information about the game verbally in the video (the use of verbal information). By doing
so, people could be persuaded into buying the game as it shows how good the game is, and
also because it allowed for emotion and power to be portrayed in the presenting of the
information. This was then delivered to the public via the internet and through television
(and possibly other forms of media), where it was able to be found by people all over the
world. If more people notice the product, and the persuasive information about it reaches
them, they are likely to buy it, causing an increase in sales. This is clearly shown in the chart,
telling us that this way of marketing has caused in impact (the business measures the
effectiveness of its marketing by looking at its sales). Since it was distributed globally, the
information had to be reproduced into many different languages (multilingual support), in
order for people to understand it.
A requirement for this marketing was the resolution of the video trailers. This refers to the
quality of the digital media in terms of detail. Specialist software was also a requirement
which had to be used to create these trailers.
MAHBUB RAHMAN 2
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