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Academic Orientation alle essay uitwerkingen! cijfer: 8,9!
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  • Course
  • Academic Orientation (CE4AO)
  • Institution
  • Hogeschool Leiden (HSL)

In dit portfolio/document zijn alle essayopdrachten van Academic Orientation 1 (AO) uitgewerkt inclusief de leerdoelen. Meest complete uitwerkingen van AO blok 1

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Document information

  • September 11, 2023
  • 74
  • 2023/2024
  • Case
  • Renee jaspers
  • 8-9

Subjects

  • scriptie
  • marketing
  • onderzoek
  • analyse
  • probleemformulering
  • theoretisch
  • theoretisch kader
  • vinden theorie
  • vinden relevante theorie
  • vormen van onderzoek
  • onderzoeksvormen
  • synthese
  • opertionalisatie
  • variabele

Written for

  • Hogeschool Leiden (HSL)
  • Commerci‰le Economie
  • Academic Orientation (CE4AO)
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ACADEMIC ORIENTATION 1
PORTFOLIO




Naam: Bram de Bruin

Studentnummer: s1123117

Datum: 30-10-2022

Vak: Academic Orientation 1

Module: CE4.1AO-19 Academic
Orientation portfolio blok 1

Docent: Rene Jaspers

Opleiding: Commerciële Economie

Instelling: Hogeschool Leiden

Aantal woorden: 23.751

,Inhoudsopgave
Hoofdstuk 1. Opdracht 1A: Probleemformulering..................................................................................3
Leerdoelen:.........................................................................................................................................3
Opdracht 1A: probleemformulering uitwerkingen:............................................................................4
Toepassing probleemformulering casus Tellow:................................................................................4
Evaluatie:............................................................................................................................................5
Bronnen:.............................................................................................................................................6
Hoofdstuk 2. Opdracht 1B: Theoretisch kader.......................................................................................6
Leerdoelen:.........................................................................................................................................6
Opdracht 1B: theoretisch kader uitwerkingen:...................................................................................6
Evaluatie:............................................................................................................................................9
Bronnen:...........................................................................................................................................10
Hoofdstuk 3. Opdracht 2A: Vinden relevante theorie..........................................................................11
Leerdoelen:.......................................................................................................................................11
Opdracht 2A: Vinden relevante theorie uitwerkingen:.....................................................................11
Evaluatie:..........................................................................................................................................15
Bronnen:...........................................................................................................................................15
Hoofdstuk 4. Opdracht 3A: Vormen van onderzoek.............................................................................16
Leerdoelen: ......................................................................................................................................16
Opdracht 3A. vormen van onderzoek uitwerkingen:........................................................................16
1. Inleiding en aanleiding......................................................................................................................22
2. Probleemformulering.......................................................................................................................22
2.1 Doelstelling.................................................................................................................................23
2.2 Probleemstelling.........................................................................................................................23
2.3 Doelgroep...................................................................................................................................23
2.4 Deelvragen..................................................................................................................................23
2.5 Grenzen van het onderzoek........................................................................................................23
2.6 Soort product..............................................................................................................................23
3. Theoretisch kader.............................................................................................................................23
3.1 Afgeleide vraag...........................................................................................................................23
3.2 Kernbegrippen............................................................................................................................23
3.3 Beschrijvende modellen en theorieën........................................................................................24
3.4 Conceptueel model.....................................................................................................................29
3.5 De hypothesen............................................................................................................................30
3.6 Operationalisatie........................................................................................................................30

1

,4. Kwalitatief en/of kwantitatief onderzoek.........................................................................................31
4.1 Literatuurstudie..........................................................................................................................31
4.2 Enquête-onderzoek....................................................................................................................31
4.3 Onderzoeksdoel, steekproef en opzet........................................................................................32
5. Planning en deliverables...................................................................................................................32
5.1 Planning......................................................................................................................................33
5.2 Deliverables................................................................................................................................33
5.3 Het eindproduct..........................................................................................................................33
Bronnen................................................................................................................................................34
Evaluatie:..........................................................................................................................................35
Bronnen:...........................................................................................................................................36
Hoofdstuk 5. Opdracht 3B: Synthese....................................................................................................37
Leerdoel(en):....................................................................................................................................38
Opdracht 3B. Synthese uitwerkingen:..............................................................................................38
Evaluatie:..........................................................................................................................................42
Bronnen:...........................................................................................................................................43
Hoofdstuk 6. Opdracht 4A: Operationalisatie.......................................................................................45
Leerdoelen:.......................................................................................................................................45
Opdracht 4A: operationalisatie uitwerkingen...................................................................................45
Evaluatie:..........................................................................................................................................47
Bronnen:...........................................................................................................................................48
Hoofdstuk 7. Opdracht 5A: Account- en klantanalyse..........................................................................49
Leerdoelen:.......................................................................................................................................49
Opdracht 5A: Account- en klantanalyse uitwerkingen:....................................................................49
Evaluatie:..........................................................................................................................................52
Bronnen:...........................................................................................................................................53
Hoofdstuk 8. Opdracht 5B: Concluderen en piramidaal denken..........................................................55
Leerdoelen:.......................................................................................................................................55
Opdracht 5B Concluderen en piramidaal denken uitwerkingen:......................................................55
Evaluatie:..........................................................................................................................................56
Hoofdstuk 9. Opdracht 6A: Systems Thinking & sustainable solutions.................................................57
Leerdoelen:.......................................................................................................................................57
Opdracht 6A: systems thinking & sustainable solutions uitwerkingen:............................................57
Evaluatie:..........................................................................................................................................60
Bronnen:...........................................................................................................................................61
Hoofdstuk 10. Opdracht 6B: Gapminder..............................................................................................63

2

, Leerdoelen:.......................................................................................................................................63
Opdracht 6B gapminder uitwerkingen:............................................................................................63
Evaluatie:..........................................................................................................................................65
Bronnen:...........................................................................................................................................66
Hoofdstuk 11. Opdracht 7A: Hofstede and entrepreneurship..............................................................67
Leerdoelen:.......................................................................................................................................67
Opdracht 7A: Hofstede and entrepreneurship uitwerkingen:..........................................................67
Evaluatie:..........................................................................................................................................70
Bronnen:...........................................................................................................................................71
Hoofdstuk 12 Leerverslag.....................................................................................................................72




Hoofdstuk 1. Opdracht 1A: Probleemformulering

Leerdoelen:
De leerdoelen die ik in dit hoofdstuk ga uitwerken hebben betrekking op de verschillen tussen een
probleemformulering, probleemstelling en doelstelling. Daarnaast ga ik onderzoeken wat ervoor
nodig is om een goede probleemformulering en probleemstelling te kunnen formuleren. Tot slot pas
ik de opgedane kennis toe op de casus: ‘tellow’. De leervragen die aan bod komen in dit hoofdstuk
zijn:
· Wat is het verschil tussen een probleemformulering en een probleemstelling?
· Welke informatie heb je nodig om een probleemformulering op te stellen?
· Wat is een probleemformulering?
· Hoe formuleer je een probleemformulering?
· Wat is het verschil tussen een doelstelling en een probleemstelling?
· Waar voldoet een goede probleemformulering aan?
· Pas de theorie toe op de Case Tellow en vorm een probleemformulering.

3

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