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Unit 12: P2
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How has the company used internet They have used internet marketing as a EBay has always been an online market It has used internet marketing to revealmarketing? way to reach out costumers and interest for costumers selling and buying products and display their new products on the
them into buying their products. Such as, from each other. This makes finding a web, at a price which is equal to its
advertising on YouTube and other specific item much easier than you think, quality and use. Also, the time they
websites. Also, it uses internet marketing as eBay sells a whole range of items from release the product it is either at the start
to sell goods, to monitor stock levels, to all over the world. Furthermore, eBay has or the end of the year. For example, the
recognise market trends early and avoid used two ways of buying an item either iPhone 6 was released at the start of the
stock out situations. Their electronic bidding or buying it now at a certain year from £459. To buy it you could pre
point-of-sale systems (POS) have led to price. Also, they used a payment service order or buy it when it comes out in
great accuracy in the conduct of financial called PayPal to offer customer to use a stores. Apple turned itself around in the
transactions. Furthermore, Argos can safe and much more secure way of late 90’s and part of that was due to its
communicate to customers and suppliers paying for items. In mid-2015 PayPal was intense online marketing campaign. To
and online retailing. changed to be an independent company, this day Apple is able to go viral by letting
but it is still available on eBay to buy the world talk about the rumours
items. The company advertises surrounding Apple products. They also
throughout the web and even on find success in marketing one product at
television as it is an internet store not a a time and focusing on it until the next
physical store. EBay offers more thing comes out. Furthermore, on Apple’s
costumer services such as a resolution website they have advertisements and
centre, refunds and delivery enquiry. short films about their product in detail.
How much does the company spend on it? As part of a digital drive Argos is going to EBay bought PayPal for 1.5billion for In 2014 apple spent $38 million on apple
launch a multi-million advertising online payments for the customer. This watch advertisement and $42 million
campaign. link to internet marketing as it is a on iPhone 6 and 6 plus over the
customer service to help them receive an course of the last five months.
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