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Unit 12: P4, P5, P6, M2, D1
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Opportunities offered to businessesby internet marketing
P4
Access
Access is a way of communicating to customers to be able to form a relationship, this relationship
is about the customer wanting to know more about what the companies are offering and events that
the company is going to take part in. For example, the company could promote special deals on
selected products or raise awareness for a good cause by taking part to help raise money for the
charity. This way customers can buy products which are on offer or help the company the cause by
donating.
The company can communicate using online and offline techniques. By keeping in touch with the
company, the customer can sometimes receive rewards such as vouchers to get discounts off
products they normally buy or be able to enter competitions and win money or other rewards. For
example, they can have a special membership card that keeps track on what you buy so that they can
inform you on offer on that individual product, and maybe have a reward system by collecting points
to be able to get privileges.
Furthermore, when using the company’s website to look for a product they are able to change their
advertisements cheaper and easier on other sites you look at so you can see deals on the product you
were looking for. In addition to this, by the company seeing what product their customers are looking
for the most on their website, they can quickly respond to this by making sure they have more of the
popular product in stock or if they have it they can reduce the price so more people are able to afford
it. Similarly, by doing this, they can change what they have in stock, for example, if people are mostly
looking at phones rather than cameras then the company will reduce the number of cameras
delivered into the stores and increase the amount of phones being delivered into the store. As an
example, Tesco has a strong relationship with their customers as they offer exclusive deals to
customers who have a “clubcard”, they would post you vouchers that create discounts on certain
products that you buy and also tells you how many points you can get when you buy the product.
Furthermore, if the customers are confused, have a problem with a product or even want to give
feedback they can talk about it online with a support team or in store with customer services. Also,
on the website, you can find offers and new products in stock, so next time if you want to find
something you can if there any offer and even pay online and collect in store. This will save you time
from finding the product in the store and checking if there are any offers on the item, plus you can
see full specifications of products before you buy it so you know you are getting what you paid for.
Availability
Availability is a way of allowing customers to access a website which includes products and
services at anytime and anywhere (as websites run 24/7 ), this means that they do not have an
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