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Fac2601 assignment 2 semester 2 2023
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Introduction ........................................................................................................................... 2
External Environment and Various Techniques for External Environment Analysis ........... 2
Several techniques exist for external environment analysis ............................................... 3
PESTEL Analysis .............................................................................................................. 3
Porter’s Five Forces Analysis ............................................................................................ 4
SWOT Analysis ................................................................................................................. 4
2. Analysis of SPAR's Internal, Macro- and Market Environment: ......................................... 5
Internal Environment Analysis ........................................................................................... 5
Strengths: ...................................................................................................................... 5
Weaknesses:................................................................................................................. 6
Macro Environment Analysis: ............................................................................................ 6
Market Environment Analysis: ........................................................................................... 6
Competitor Analysis: ..................................................................................................... 7
Customer Analysis: ....................................................................................................... 7
Market Trends: .............................................................................................................. 7
3. Employing Business-Level Strategies for SPAR's Strategic Goals .................................... 8
Analysis of SPAR's Macro-Environment: ........................................................................... 8
Economic Factors:......................................................................................................... 8
Social Factors: .............................................................................................................. 8
Technological Factors: .................................................................................................. 8
Extra: ................................................................................................................................ 9
Cost Leadership .............................................................................................................. 10
Differentiation .................................................................................................................. 10
Focus .............................................................................................................................. 11
4. Assessing the Appropriateness of SPAR's Business-Level Strategy ............................... 11
Conclusion .......................................................................................................................... 12
References ......................................................................................................................... 13
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Introduction
In order to thrive, an organisation must have a comprehensive understanding of both
its internal and external environment. The latter refers to the various conditions,
phenomena, elements, and patterns that transpire beyond the confines of an
organisation and have the potential to influence its performance. A systematic review
of the external environment is of strategic value as it empowers an organisation to
comprehend and adjust to the dynamics of its sector and the larger commercial
milieu. This essay will scrutinise SPAR's external environment and deliver a critical
discourse on several methodologies used for external environment analysis. The
document will also dissect SPAR's internal, macro, and market environment,
differentiate between various business-level strategies that SPAR can utilise to attain
its strategic objectives, and assess SPAR's business-level strategy.
External Environment and Various Techniques for External Environment
Analysis
The external environment encompasses conditions, events, elements, and trends
that take place outside an organisation and can potentially impact its performance.
Analysing the external environment holds strategic significance as it allows an
organisation to comprehend and adapt to the dynamics of its sector and the wider
business environment (Steyn, & Niemann, 2014). This helps organisations identify
opportunities and threats, formulating strategies to compete effectively and prosper
in their markets.
Examining the external environment is vital as it aids in opportunity identification.
The external environment is replete with potential opportunities that organisations
can exploit to gain a competitive edge. For instance, technological progress can
forge new markets and enable pioneering products and services (Chinyamurindi,
2016). By observing and scrutinising these trends, organisations can identify
emerging markets or technologies and capitalise on them.
Analysing the external environment is also crucial to understand and counteract
threats. The business environment is dynamic and continually evolving; therefore,
organisations need to be cognisant of potential threats that can obstruct their
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