Marketing de Essentie Flashcards (oefenmateriaal) 2023! Leer eenvoudig alle begrippen
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Course
CE1: Inleiding marketing (1000CE1E22)
Institution
Hogeschool Van Amsterdam (HvA)
Book
Marketing, de essentie
Marketing de essentie (oefenmateriaal)
Leer eenvoudig alle begrippen die je moet weten! Maak het leren leuk en actief, zodat je de stof beter tot je kunt nemen!
Heel veel succes!
drie generieke
De drievan
strategieën R’sPorter Marktsegment
Swot-Analyse
Operationele controle Strategische controle
Marketingaudit Managementinformati
Field Research
esysteem (MIS):
Desk Research (veldonderzoek):
Consumentengedrag
(Bureaustudie): Sociale klassen
Sociale klassen België Membershipsgroups
Piramide van Maslow
Nederland
Demografische
segmentatie
Geografische
Gedragssegmentatie Psychografische
Intermarktsegmentatie
segmentatie
Ongedifferentieerde segmentatie
Sequentiële
marketing productontwikkelingsproces
Monopolie
Dynamische prijszetting
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