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Marketing de Essentie Flashcards (oefenmateriaal) 2023! Leer eenvoudig alle begrippen $3.73
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Marketing de Essentie Flashcards (oefenmateriaal) 2023! Leer eenvoudig alle begrippen

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Marketing de essentie (oefenmateriaal) Leer eenvoudig alle begrippen die je moet weten! Maak het leren leuk en actief, zodat je de stof beter tot je kunt nemen! Heel veel succes!

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  • September 13, 2023
  • 7
  • 2023/2024
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Marketing de essentie
FLASHCARDS + Begrippenlijst




Bron: Philip Kotler en Gary Armstrong, 2019

, Primaire doel
Marketingomgeving afnemersbehoeften
Customer Relationship Management (CRM): Macro-omgeving
Vier P’s
Productieconcept Productconcept
marketingmixelementen


Verkoopconcept
Maatschappelijk Marketingconcept
Mission stement
Abell-Diagram
marketingconcept Strategeische
Ansoff-Matrix Value Delivery
businessunit (SBU):
Network (VDM):
Waardeleveringsnetwerk
Supply chain Electronic
B2b data
B2C (SCM):
management interchange
C2C (EDI):
C2B Marketingstrategie

drie generieke
De drievan
strategieën R’sPorter Marktsegment
Swot-Analyse
Operationele controle Strategische controle
Marketingaudit Managementinformati
Field Research
esysteem (MIS):
Desk Research (veldonderzoek):
Consumentengedrag
(Bureaustudie): Sociale klassen
Sociale klassen België Membershipsgroups
Piramide van Maslow
Nederland
Demografische
segmentatie
Geografische
Gedragssegmentatie Psychografische
Intermarktsegmentatie
segmentatie
Ongedifferentieerde segmentatie
Sequentiële
marketing productontwikkelingsproces
Monopolie
Dynamische prijszetting

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