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COM 2602 ASSIGNMENT 1
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COM 2602 ASSIGNMENT 1
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ASSIGNMENT 1
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COMMISSIONER JAY
, QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 You are a
manager at Ngwanango Communications, an organisational communications
teaching and training firm based in Pretoria. You are tasked with introducing
the Organisational Communication chapter to first year student, giving an
overview of what organisational communication is, and its constituent fields.
While preparing your presentation slides name and discuss each of the five
fields and provide real practical examples for each. (16) 1.2 Briefly explain
each of the following concepts of strategy and indicate the levels of strategy
they are connected to: 1.2.1 Strategy communication (3) 1.2.2 Communication
strategy (3) 1.2.3 Communication of strategy (3) [25]
answers
1.1 Organisational Communication: Overview and Constituent Fields
Organisational communication refers to the process of creating, exchanging,
and interpreting information within an organization. It is a vital aspect of
business operations and influences various aspects of the organization's
functioning, including decision-making, collaboration, employee
engagement, and overall success.
The five constituent fields of organizational communication are as follows:
1. Internal Communication: This field focuses on communication that
occurs within the organization among its members, including employees,
managers, and executives. Internal communication aims to foster a positive
work environment, facilitate teamwork, and ensure everyone is informed
about organizational goals, policies, and changes.
Practical Example: Implementing a company-wide intranet platform where
employees can share updates, news, and collaborate on projects in real-
time.
2. External Communication: External communication involves interactions
between the organization and entities outside of it, such as customers,
suppliers, investors, and the media. Effective external communication helps
build the organization's reputation, enhances customer satisfaction, and
attracts potential stakeholders.
Practical Example: Sending out regular newsletters to customers and
stakeholders, providing them with product updates, industry insights, and
other relevant information.
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