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Smart Concepts Onderzoek

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  • September 16, 2023
  • 30
  • 2019/2020
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OE1

Rapport eenzaamheid
onder Homoseksuelen
18-25
Sanne Maat 666680 | Klas CB1E | Smart Concepts | Periode 2 jaar 1 | Janine| 11 Januari
2021

,Inhoud
Voorwoord.............................................................................................................................................3
Inleiding.................................................................................................................................................4
Doelstelling........................................................................................................................................4
Vraagstelling......................................................................................................................................4
2. Probleemanalyse eenzaamheid.........................................................................................................5
2.1 Selecteren doelgroep en stakeholderanalyse..............................................................................5
2.2 Probleemboom............................................................................................................................7
2.3 Uitkijktoren..................................................................................................................................9
2.4 Context Canvas Map..................................................................................................................11
2.5 Trend analyse.............................................................................................................................13
3. Onderzoeksopzet.............................................................................................................................16
3.1 Steekproef kwalitatief onderzoek..............................................................................................16
3.2 Topiclijst interview.....................................................................................................................16
Conclusie vanuit interviews.............................................................................................................19
4. Empathy Map..................................................................................................................................21
5. Persona en Klantreis........................................................................................................................24
6. Ontwerpvraag en frames.................................................................................................................27
Bibliografie...........................................................................................................................................29




2

, Voorwoord

Voor u ligt mijn rapport ter afsluiting van het keuzedeel Smart Concepts,
afkomstig van de opleiding Creative Business. Er zijn een aantal mensen zonder
wie dit rapport niet tot stand was gekomen. Bij deze wil ik jullie bedanken.
Allereerst Janine, docent en moduleleider van Smart Concepts; bedankt voor de
duidelijke leerzame lessenreeks dat heeft geleid tot het ontstaan van dit rapport.
Bas, docent van deze opleiding; bedankt voor de duidelijke lessenreeks en het
beantwoorden van alle vragen die ik had.
Inspiratielessen van Jeanette (Faktor 5), Linda (Stichting Nabestaandenzorg),
Guido (Expert designthinking), Marissa (Project manager), Marijke (Directrice) en
Esther (Mental coach voor artiesten) ; bedankt voor jullie inspirerende
gastcolleges waar ik veel uitgehaald heb in dit rapport.
Respondenten, enorm bedankt dat jullie ervaringen en inzichten mocht
gebruiken. Enorm fijne gesprekken met jullie gevoerd.
Tot slot mijn project groep, bestaand uit Thijs, Zoe en Roy; bedankt voor jullie
inzichten en de fijne samenwerking!




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