Summary
Samenvatting Marketing Semester 1.2
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- Institution
Samenvatting Marketing semester 1.2 van opleiding Accountancy, Finance & Control en Finance, Tax and Advice.
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Samenvatting Marketing Semester 1.2Marketingplan:
Visie:
Beschrijft wat de onderneming wil zijn in de toekomst.
Missie:
Geeft aan wat de organisatie wil betekenen voor haar klanten en hoe ze zich onderscheidt van
concurrenten.
Doelstelling:
Wat wil je wanneer concreet bereiken. SMART-doelen:
, Verdienmodellen:
- Goederenverkoop
- Abonnement
- Verbruiksmodel
- Lokaas/Instapmodel
- Servicemodel
- Reclamemodel
- Marktinformatiemodel
- Makelaarsmodel
- Lenen en leasen
- Licentieverlening
- Koppelverkoop
Business Model Canvas:
Value proposition/Waarde propositie:
Interne analyse:
Hoe goed ben ik ten opzichte van mijn belangrijkste
concurrenten?
Resultaat = sterke en zwakke punten.
Onderdelen: 7S-model en BCG-matrix.
7S-model:
Strategie: een plan om de doelstellingen te realiseren.
Structuur: de organisatievorm, het organisatieschema,
interne relaties.
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