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Samenvatting: Overtuigen met neuromarketing in 59 minuten $3.20
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Samenvatting: Overtuigen met neuromarketing in 59 minuten

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Hoe kun je neuromarketing online gebruiken? Hoe maak je je digitale tools weergaloos aantrekkelijk? Ontdek hoe woorden en beelden ons brein bespelen en doe er je voordeel mee. Alles komt aan bod: comfortabele content, compromisloze conversie en een creatieve customer journey. Voortaan bekijk je all...

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  • August 3, 2017
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  • 2017/2018
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SAMENVATTING - OVERTUIGEN MET
NEUROMARKETING IN 59 MINUTEN

Schrijver boek: Dion van der Vaart




Inleiding
De term ‘neuromarketing’ wordt voor het eerst genoemd door Professor Ale Smidts in 2002:

‘het beter begrijpen van de klant en haar reactie op marketingstimuli, door de processen in

de hersenen direct te meten’.




Technieken die gebruikt worden:

- EEG: Elektro Encefalo Grafie. De techniek draait om het meten van de elektrische

activiteit van de hersenen met behulp van sensoren op het hoofd. Van die activiteit

wordt vervolgens een grafisch patroon gemaakt in de computer.

- fMRI: functional Magnetic Resonance Imaging. Bij deze techniek wordt de activiteit

beoordeeld op basis van de mate van doorbloeding van bepaalde gebieden in het

brein.

Wereldwijd werken marketingmanagers samen met neuromarketeers. Bekende bedrijven als

Coca-Cola, Ford, Facebook, McDonald’s, PostNL, Ziggo en Disney.




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