Case
Case uitwerking Business Marketing
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Case about a mandatory B2B article. Counts to 40% of the total.
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CASEBUSINESS
MARKETING
Frank Libeer
Business Marketing
5 mei 2023
Fleur Brulez en Lotte Van Caeneghem
2MAR01
Group 10
, Table of content
1. Describe the company or organization: What are they doing? What is their core business, product or
service?......................................................................................................................................................... 2
2. If your article is not about a specific company, then you describe the topic or the subject. What is it about
exactly?......................................................................................................................................................... 3
3. How is this article linked to recent events or trends?..................................................................................4
4. Reveal 3 links between the article and the course?.....................................................................................5
5. Sources...................................................................................................................................................... 7
1
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