Het onderzoeksrapportage is onderdeel van de Consultancy Challenge en een opdracht bij het vak Kwantitatief Onderzoek (3 studiepunten). Dit rapport is gemaakt en gebruikt door mij en een medestudent en beoordeeld met een 7,5.
* Wegens privacy redenen zijn sommige woorden en/of afbeeldingen zwart...
Alex Gerritsen Joost van Roessel Wilko de Graaf
2Z 2Z Kwantitatief onderzoek
500867884 500786653 SM&O
………………………………………………………………………….. Hogeschool van Amsterdam
,Voorwoord
Beste lezer,
Voor u ligt het onderzoeksrapport over de ledentevredenheid van Golf Waterland. Dit rapport wordt
geschreven in opdracht van de opleiding van Sport, Management en Ondernemen aan de
Hogeschool van Amsterdam. De afgelopen weken hebben wij intern en extern onderzoek gedaan
naar Golfclub Waterland.
Wij willen Golf Waterland bedanken voor de samenwerking. Ons contactpersoon is Roland van der
Linde. Hij is werkzaam als general manager van de club. Hij heeft ons goed ontvangen en is bereid om
overal aan mee te werken. Daarbij willen wij onze docenten Wilko de Graaf, Rem Pronk, Loek
Migchelbrink en Tim Blankert bedanken. Dankzij hun begeleiding en de lessen hebben wij ons
rapport vorm kunnen geven.
Joost van Roessel en Alex Gerritsen
8 januari 2023
2
Golfclub Waterland
,Inhoudsopgave
Voorwoord.............................................................................................................................................2
Samenvatting..........................................................................................................................................5
1. Inleiding..............................................................................................................................................6
1.1 Beschrijving van de organisatie....................................................................................................6
1.2 Doelgroep.....................................................................................................................................6
1.3 Adviesvraag..................................................................................................................................6
2. Probleemstelling.................................................................................................................................7
2.1 Hoofdvraag en deelvragen............................................................................................................7
2.2 Onderzoeksdoelgroep..................................................................................................................7
3. Methoden...........................................................................................................................................8
3.1 Methodeverantwoording.............................................................................................................8
3.2 Planning........................................................................................................................................8
3.3 Validiteit.......................................................................................................................................8
3.4 Steekproefonderzoek...................................................................................................................9
3.5 Dataverzamelingsmethode...........................................................................................................9
3.6 Realisatie vragenlijst.....................................................................................................................9
3.7 Verantwoording gehanteerde analysetechnieken......................................................................10
4. Resultaten.........................................................................................................................................11
4.1 ‘’Welke verschillen zijn er met betrekking tot de golfers van Golf …?’’......................................11
Geslacht en leeftijd.......................................................................................................................11
Lid of green fee.............................................................................................................................11
Verband tussen geslacht en type golfspeler.................................................................................11
Verband tussen leeftijd en type golfspeler...................................................................................11
Deelconclusie................................................................................................................................12
4.2 ‘’Wat is de mening van de golfers over Golf … in het algemeen?’’.............................................12
Algemene sfeer.............................................................................................................................12
Gastvrijheid..................................................................................................................................12
Faciliteiten....................................................................................................................................12
Kwaliteit van de green..................................................................................................................12
Aanbod van de winkel..................................................................................................................13
Deelconclusie................................................................................................................................13
4.3 ‘’ Wat is de mening van de golfers over de horeca van Golf …?’’...............................................13
Sfeer.............................................................................................................................................13
Aanbod.........................................................................................................................................13
3
Golfclub Waterland
, Personeel......................................................................................................................................13
Deelconclusie................................................................................................................................14
4.4 ‘’Waar hebben de golfers op Golf … behoefte aan?’’.................................................................14
Deelconclusie................................................................................................................................14
5. Conclusie..........................................................................................................................................17
6. Evaluatie...........................................................................................................................................19
Bronvermelding....................................................................................................................................20
Bijlagen.................................................................................................................................................21
1.1 Enquête......................................................................................................................................21
1.2 Steekproef berekening...............................................................................................................27
2. Output SPSS..................................................................................................................................28
2.1 Geslacht..................................................................................................................................28
2.2 Leeftijd....................................................................................................................................28
2.3 Lid of green fee.......................................................................................................................29
2.4 Verband tussen geslacht en type golfspeler...........................................................................29
2.5 Verband tussen leeftijd en type golfspeler.............................................................................30
2.6 Algemene sfeer.......................................................................................................................30
2.7 Gastvrijheid.............................................................................................................................31
2.8 Faciliteiten..............................................................................................................................32
2.9 Kwaliteit van de green............................................................................................................33
2.10 Aanbod van de winkel...........................................................................................................34
2.11 Sfeer......................................................................................................................................34
2.12 Aanbod.................................................................................................................................35
2.13 Personeel..............................................................................................................................36
2.14 Behoefte na het golfen.........................................................................................................37
2.15 Cijfers over Golfclub …..........................................................................................................37
4
Golfclub Waterland
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