1- Category management CPCA Practice Exam Questions & Answers 2023/2024
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1- Category management CPCA
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1- Category Management CPCA
1- Category management CPCA Practice Exam Questions & Answers 2023/2024
What are 3 business measures to be attached to any data source? - ANSWER-Product, geography, time period. All data should be cited.
Where should destination categories be placed in store and why? - ANSWER-Where the reta...
1- Category management CPCA Practice
Exam Questions & Answers 2023/2024
What are 3 business measures to be attached to any data source? - ANSWER-Product, geography, time
period. All data should be cited.
Where should destination categories be placed in store and why? - ANSWER-Where the retailer wants
shoppers to go. Force them to pass buy impulse categories on the way, helping to drive higher margin
impulse buys.
A high % of retailer resources are allocated to categories with this role. - ANSWER-Destination
What four things drive varying degrees of category management? - ANSWER-Data availability, category
importance, experience, and resources.
Name three characteristics of destination roled categories. - ANSWER-Highly price sensitive/low margins,
responsive to promotion, high volume/high OOS.
What has happened in the retail industry to necessitate category management? - ANSWER-Increased
retailer and consumer expectations, data sources, new technology, and competition. Decreased shopper
loyalty and time, product differentiation, and channel differentiation.
Name some characteristics of routine roled categories. - ANSWER-Everyday products with high
household penetration, adjacent or close to destination categories, somewhat price sensitive/average
margins, good promotional response, strong volume.
Is a category role universal? - ANSWER-No. It will vary based on channel, retailer, or even banner.
What is category management? - ANSWER-A retailer/vendor process of managing categories as strategic
business units, providing enhanced business results by focusing on consumer value.
, What are the 4Ps? - ANSWER-Product assortment, product placement, pricing, and promotion.
Categories in this role are purchased impulsively and are not highly price sensitive. - ANSWER-
Convenience
Give four characteristics of image-building category strategies. - ANSWER-Price - EDLP, for example
Service
Quality
Assortment - high end & premium offerings
How do you determine what groups of products belong together? - ANSWER-1. They deliver the solution
to a similar consumer need;
2. They are substitutable in consumer usage;
3. They have similarities that when organized together create a total effect for the consumer.
What % of shoppers are perimeter shoppers? How does category management impact this trend? -
ANSWER-About 80%. Category management focuses on getting customers down the aisles.
Define the seasonal category role. - ANSWER-A role specific to a holiday or season.
Define the convenience category role. - ANSWER-Impulse buys. Consumer is already in the store and
they pick up these items.
Define the routine category role. - ANSWER-A category that is shopped regularly as part of a routine
shopping pattern.
Define the destination category role. - ANSWER-The category that gets customers into the store in the
first place. It is the 'signature' or 'hero' category that differentiates a retailer.
Name four category roles - ANSWER-Destination, routine, convenience, seasonal
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