Marketing Grade 11-1st Year, Maslows Hierarchy of Needs,
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Course
BMI3U1
Institution
11th Grade
This is a digital handwritten note for Marketing Buying Motives, grade 11-1st year. Things covered in this notes are, Fads, trends, Seasonal and niche. I also included definitions for consumer vs customer, needs and wants, and the specific detailed examples regarding those.
and Motives
Motivation buying
personbuying
personusing the product service
productservice
consumers vs Customer
customer buys the product and the consumer uses the product
consumers can be customers and customers can be consumers
example parents buy groceries andchildren eat it
parents costumer
child consumer
Needs us Wants
d
that
Biological makes life
survival
peerpressure
forsurvival
Emotional In
better
d
feelings
logicallymake 4 sentiments
sensetobuy
Rational
makes life y logic s decision
my
social
peerpressure
environment
Maslow's Hierarchy of needs
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