Bedrijfscommunicatie en Digitale Media - samenvatting van de colleges met aantekeningen en extra uitleg
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Course
Inleiding Bedrijfscommunicatie en Digitale Media
Institution
Tilburg University (UVT)
Dit is de samenvatting van Bedrijfscommunicatie en Digitale Media. In deze samenvatting zijn de collegeslides opgenomen met extra uitleg. De wetenschappelijke artikelen die bij dit vak horen heb ik ook op stuvia gezet. Deze kun je gratis krijgen als je de bundel koopt. Als je beide leert zit je goe...
Bedrijfscommunicatie en Digitale Media
Datum Onderwerp + docent literatuur
Inleiding van het vak
Marjolijn Antheunis
Liebrecht, C. (2015). Doelstellingen behalen met
contentmarketing. (SWOCC publicatie, 70). Amsterdam:
Contentmarketing
Stichting Wetenschappelijk Onderzoek Commercië le
HC 1 Communicatie (SWOCC).
Christine Liebrecht
Hoofdstuk 1, 2, 3 en 6 lezen
[2] Kamins, M. A. (1990). An investigation into the “match-
up” hypothesis in celebrity advertising: When beauty may be
only skin deep. Journal of Advertising, 19, 4-13.
Persuasieve communicatie
HC 2
Karremans, J. C., Stroebe, W., & Claus, J. (2006). Beyond
Loes Jansen Vicary’s fantasies: The impact of subliminal priming and
brand choice. Journal of Experimental Social Psychology, 42,
792-798.
Sociale media op de werkvloer Van Der Land, S., Schouten, A. P., Feldberg, F., Van Den Hooff,
B., & Huysman, M. (2013). Lost in space? Cognitive fit and
HC 3 cognitive load in 3D virtual environments. Computers in
Sarah van der Land Human Behavior, 29(3), 1054-1064
Kempe, V., Rookes, M., & Swarbrigg, L. (2013). Speaker
emotion can affect ambiguity production. Language and
Miscommunicatie en Emotie Cognitive Processes, 28, 1579-1590.
HC 4
Martijn Goudbeek en Monique Savitsky, K., Keysar, B., Epley, N., Carter, T., & Swanson, A.
Polmann (2011). The closeness- communication bias: Increased
egocentrism among friends versus strangers. Journal of
Experimental Social Psychology, 47, 269-273.
Social aspects of new media Antheunis, M.L., Schouten, A.P., & Krahmer, E., (2016). The
HC 5 role of social network sites in early adolescents’ social life.
Marjolijn Antheunis Journal of Early Adolescence, 36, 372-387.
Bartels, J., Pruyn, A., De Jong, M., & Joustra, I. (2007). Multiple
organizational identification levels and the impact of
perceived external prestige and communication climate.
Corporate Communication Journal of Organizational Behavior, 28, 173-190.
HC 6
Jos Bartels Van Zoonen, Verhoeven J.W.M., & Vliegenthart, V. (2016).
How employees use Twitter to talk about work: A typology of
work-related tweets. Computers in Human Behavior, 55, 329-
339.
B (Strategische communicatie) & DM
3 pijlers van de B:
Commerciële doelen (externe communicatie)
Reputatiedoelen (externe communicatie)
Organisatorische doelen (interne communicatie)
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